State of AI Visibility:
April 2026

This Edition

The April 2026 edition of the State of AI Visibility series focuses on UK Digital Banking — one of the most competitive sectors for AI-driven consumer research. Consumers increasingly use ChatGPT, Gemini and Claude to research bank accounts, compare fees, and decide which financial provider to trust before applying.

The data covers six brands across 198 distinct queries, tested simultaneously on ChatGPT, Gemini and Claude. Every number in this edition comes from live LLM API responses — no modelled estimates.

Sector Reports This Edition

Key Themes — April 2026

• Platform divergence is stark. Gemini cites Monzo at 33.3% vs Claude at 1.5% — a 22× gap. Brands cannot assume uniform AI behaviour.
• Comparison content dominates. "X vs Y" queries return 5× the visibility of generic informational queries. This is the single highest-leverage content format for AI citation.
• Challenger banks lead traditional banks. Monzo (17.7%) and Revolut (11.2%) outperform Lloyds (4.9%) and Starling (4.0%) despite smaller market share — AI platforms weight content structure and authority signals differently from traditional SEO.
• Schema gaps are costing visibility. Missing FAQ, Speakable and Article schema across the sector reduces verbatim LLM extraction by an estimated 20%.
• Transactional queries are underserved. These carry the highest conversion intent but return the weakest visibility rates — an acquisition gap that no brand in the sector has fully closed.