Original Research Series

State of AI Visibility 2026

How brands appear in ChatGPT, Gemini and Claude — measured with real query data, not surveys. Industry benchmarks published monthly by UltraScout AI.

Published Reports
August
2026
Energy & Home Services New · Aug 2026
UK Energy AI Visibility Report — August 2026
British Gas dominates at 35.2% Share of Voice — but has zero visibility on informational and recommendation queries. Octopus Energy second at 13.5%. Gemini 50% mention vs ChatGPT 25%. 40 queries, 4 brands, 2 platforms.
40 queries 4 brands 2 platforms United Kingdom
Q2–Q3
2026
Digital Banking & Fintech New · Aug 2026
UK Digital Banking AI Visibility: Q2–Q3 2026 Comparison
How AI visibility shifted between April and August 2026. Monzo lost 2.2pp Share of Voice. Revolut gained. The Monzo–Revolut gap compressed from 9.2pp to 5.1pp. Claude collapsed as a channel for challenger banks.
Trend data 6 brands 3 platforms United Kingdom
August
2026
Digital Banking & Fintech New · Aug 2026
UK Digital Banking AI Visibility Report — August 2026
Monzo leads at 15.5% Share of Voice but Claude gives it zero mentions. Revolut closing fast. Gemini down 7.5pp. ChatGPT up. 20 zero-coverage gaps remain unclosed since April. 198 queries across 3 platforms.
198 queries 6 brands 3 platforms United Kingdom
April
2026
Digital Banking & Fintech Live
UK Digital Banking AI Visibility Report — April 2026
Monzo, Revolut, Starling, Barclays, Lloyds and NatWest benchmarked across ChatGPT, Gemini and Claude. 198 queries. Sector average AI Share of Voice: 9.6%. Monzo leads at 17.7%.
198 queries 6 brands 3 platforms United Kingdom
April
2026
Traditional Banking Live
UK Traditional Banking AI Visibility Report — April 2026
Lloyds Bank, Barclays, NatWest, HSBC, Santander and TSB benchmarked on Gemini. Barclays leads at 32.6%. Lloyds 2nd at 20.6%. NatWest, HSBC and TSB at 0%.
68 queries 6 brands Gemini United Kingdom
Coming Soon
May
2026
Insurance Coming Soon
UK Insurance AI Visibility Report — May 2026
How insurers appear in AI recommendations for home, car and life insurance queries. Platform breakdown, sentiment analysis and Zero Coverage mapping.
May
2026
E-commerce & Retail Coming Soon
UK E-commerce AI Visibility Report — May 2026
Retail and DTC brands benchmarked across product recommendation, comparison and "best buy" queries in ChatGPT, Gemini and Claude.
June
2026
SaaS & B2B Tech Coming Soon
B2B SaaS AI Visibility Report — June 2026
How software vendors appear in AI responses to procurement queries. Category leaders, Zero Coverage gaps and platform-level citation behaviour.

About This Research

The State of AI Visibility 2026 series is produced by UltraScout AI using live query data from the UltraScout AI platform. Every data point is derived from real AI platform responses — not surveys, not modelled estimates.

Each report tests a defined query set across ChatGPT, Gemini and Claude, measuring which brands are cited, in what position, and with what sentiment. Results are published monthly per industry vertical. All methodology is documented within each report.

To suggest an industry vertical, request early access to a coming report, or discuss findings for your brand: contact our research team →

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