Check How AI Sees Your Website
Get your CiteTrust™ score on screen instantly. Free report emailed to you immediately — see exactly how AI platforms score your site across 10 categories, with pass/warn/fail breakdown.
What the Website AI Visibility Check Shows
A website AI visibility check answers 4 critical questions about how AI sees your site.
Is your website being mentioned?
How often AI assistants name your brand or website when users ask about your category, products, or services.
Is your website being cited (linked)?
Whether AI tools like Perplexity and Copilot are linking to your website as a source — the metric that drives actual traffic.
What is your Share of Voice?
Your brand's percentage of AI mentions compared to 3–5 competitors in your category across all platforms.
Where do you have Zero Coverage?
Topics, queries, and buying stages where AI assistants never mention your website — and competitors fill the gap.
3 Steps to Check Your Website's AI Visibility
Enter Your Website
Submit your URL and brand name. No account required for the free check.
We Query AI Platforms
UltraScout AI runs hundreds of relevant prompts across ChatGPT, Gemini, Claude, Perplexity, and Copilot — recording every mention and citation.
Receive Your Report
Your CiteTrust™ score appears on screen instantly. Your free report is emailed to you immediately — 10-category breakdown, pass/warn/fail signals, and your top gaps. Pro report (£19) goes deeper with full audit, prioritised fix list, and downloadable PDF.
What Is an AI Visibility Checker?
An AI visibility checker is a tool that tests whether your website is being mentioned, recommended, or cited by AI assistants when users ask questions related to your business. It works by sending hundreds of real-world prompts to platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot — then recording how often your site appears in the answers and in what context.
Traditional SEO tools measure rankings in Google's blue-link results. An AI visibility checker measures something different: your brand's presence in AI-generated answers — the responses that now appear before search results for millions of queries every day. As more users get answers directly from AI assistants without clicking through to websites, checking your AI visibility has become as important as checking your search rankings.
A website AI visibility check typically covers five metrics:
- Mention rate — how often your brand or website is named in AI responses
- Citation rate — how often AI tools link directly to your website as a source
- Share of Voice — your mentions as a percentage of total mentions across your category
- Topic coverage — which subject areas AI associates with your site vs. competitors
- Zero coverage gaps — queries where AI never mentions you at all
Unlike one-off audits, an ongoing AI website visibility tracker monitors these metrics continuously — alerting you when your citations drop, when a competitor gains ground, or when a new topic area opens up. UltraScout AI's platform combines the free one-off check with continuous tracking from £29/month.
How to Check the AI Visibility of Your Website
Checking your website's AI visibility online takes under five minutes using UltraScout AI's free checker. Here is exactly how to do it:
1. Go to the AI visibility checker
Open tools.ultrascout.ai/citetrust — no account or credit card needed for the free check.
2. Enter your website URL and brand name
The tool needs your domain (e.g. yourbrand.com) and your brand name so it can accurately identify mentions and citations across AI platforms. You can also optionally enter 2–3 competitor domains to benchmark your Share of Voice.
3. Review your instant AI visibility score
Within seconds you receive a free AI visibility score showing your current mention rate, estimated citation rate, and your top zero-coverage gap — the most common query category where AI assistants never mention your site.
4. Get your full AI visibility report
The full report covers all five AI platforms, 100+ prompt categories, competitor benchmarking, and a prioritised action plan — delivered free. If you need continuous monitoring, the UltraScout AI platform tracks your AI visibility week-on-week from £29/month.
5. Act on your gaps
Use the report's recommended actions to fix your zero-coverage gaps: publish targeted content, add structured data, or build citations on third-party sources. Re-run the check after 4–6 weeks to measure progress.
AI Visibility Checker vs Traditional SEO Tools
Most SEO tools track Google rankings, backlinks, and organic traffic. An AI visibility checker tracks a different and increasingly important channel: AI-generated search responses.
| Traditional SEO Tool | AI Visibility Checker | |
|---|---|---|
| What it measures | Google ranking positions | Brand mentions in AI answers |
| Platforms covered | Google, Bing | ChatGPT, Gemini, Claude, Perplexity, Copilot |
| Traffic metric | Organic clicks from SERPs | AI citation traffic (direct source links) |
| Competitor data | Ranking overlap, backlink gaps | Share of Voice in AI answers |
| Content signal | Keywords, backlinks, Core Web Vitals | Extractability, entity clarity, citation authority |
| Free check available | Usually limited | Yes — instant free score at UltraScout AI |
AI visibility and SEO visibility are complementary, not competing. Brands that track both gain a complete picture of how they appear across all discovery channels — traditional search and AI-powered search combined.
Website AI Visibility Questions
What is a website AI visibility checker?
A website AI visibility checker is a tool that analyses how AI assistants like ChatGPT, Gemini, Claude, and Perplexity mention and cite a specific website. It shows whether AI tools reference your site in their responses, how often you are cited vs. competitors, which topics you are associated with, and where you have zero coverage gaps.
How do I check my website's visibility in AI search?
To check your website's AI visibility: enter your website URL and brand name into UltraScout AI's free checker. The tool queries ChatGPT, Gemini, Claude, and Perplexity with hundreds of relevant prompts, then reports how often your site is mentioned, how often it is cited (linked), your Share of Voice vs. competitors, and which topics you are missing.
What is the difference between AI mentions and AI citations for a website?
AI mentions are when an AI assistant names your brand or website in a response. AI citations are when an AI assistant provides a direct link to your website as a source. Citations are more valuable because they drive actual referral traffic. Some platforms like Perplexity cite sources with every answer — making citation tracking essential for measuring real AI-driven traffic.
Is the website AI visibility checker free?
Yes. CiteTrust is free — no credit card required. Your CiteTrust™ score appears on screen instantly, and a full free report is emailed to you immediately covering 10 categories with pass/warn/fail signals. A pro report with deeper audit, prioritised fix list, and downloadable PDF is available for £19 as a one-off.
Why is my website not showing up in AI search results?
If AI assistants are not mentioning your website, the most common reasons are: your content lacks clear, extractable definitions and direct answers; your site has limited external mentions on high-authority sources; you are missing structured data (FAQ schema, entity markup); or your competitors have significantly stronger topical authority in your category. A website AI visibility check will diagnose which factor is holding you back.
How can I check the AI visibility of my website for free?
Go to tools.ultrascout.ai/citetrust and enter your website URL. UltraScout AI's free AI visibility checker runs your site against ChatGPT, Gemini, Claude, Perplexity, and Copilot and returns an instant score — no account or payment needed. The free check covers your mention rate, top citation gaps, and a comparison against one competitor.
What is an AI website visibility tracker?
An AI website visibility tracker is an ongoing monitoring tool that automatically checks your brand's AI visibility on a weekly or daily basis — rather than running a one-off check. UltraScout AI's tracker records your mention rate, citation rate, and Share of Voice across ChatGPT, Gemini, Claude, Perplexity, and Copilot over time, so you can see whether your AI optimisation efforts are working and catch competitor movements early.
How do I check my website's visibility in ChatGPT specifically?
To check your website's visibility in ChatGPT, you need a tool that sends queries to the ChatGPT API with prompts your target audience would ask, then records whether your site is mentioned or cited in the responses. UltraScout AI's free checker does this automatically across hundreds of prompts relevant to your industry. You can also use our dedicated ChatGPT visibility tracker for ongoing monitoring.
Does AI visibility affect organic search traffic?
Yes. AI Overviews in Google now appear for over 15% of queries in the UK, and when they show, click-through rates on organic results below them drop significantly. Brands with strong AI visibility maintain traffic via AI citations (direct links from Perplexity, Copilot, and AI Overviews) even as traditional organic clicks decline. Checking and improving your AI visibility protects your overall search traffic, not just your AI mentions.
What is a good AI visibility score for a website?
AI visibility scores vary by industry and category competitiveness. As a general benchmark: a mention rate above 20% across your core query set is strong; 5–20% is average for most SME websites; below 5% indicates significant zero-coverage gaps. Share of Voice above 30% in your category suggests category leadership in AI search. UltraScout AI provides industry-specific benchmarks in the full report so you can compare against realistic competitors, not generic averages.
Check Your Website's AI Visibility Free
See exactly how ChatGPT, Gemini, Claude, and Perplexity see your website — and what it would take to rank higher.
Get Your AI Visibility Report