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How to optimize your site for AI search engines

AI search engines (ChatGPT, Perplexity, Google SGE, Claude) require different optimization than traditional SEO. Follow this 5-step process:

Step 1: Audit current AI accessibility

Get your free AI SEO Score to see where you stand. The tool checks:

• robots.txt rules for all major AI crawlers
• AI-specific meta tags (noai, GPTBot, etc.)
• Presence of /ai.txt and /llms.txt
• Structured data quality

Step 2: Configure robots.txt for AI crawlers

Add these lines to your robots.txt:

User-agent: GPTBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: ChatGPT-User
Allow: /

Step 3: Add AI meta directives

Place these in of critical pages:

<meta name="robots" content="index, follow">
<meta name="GPTBot" content="index, follow">
<meta name="ClaudeBot" content="index, follow">
<meta name="googlebot" content="index, follow">

Step 4: Implement structured data

AI crawlers prioritize content with schema:

• FAQPage — for question/answer content
• HowTo — for step-by-step guides
• Article — for blog posts with author info
• Organization — for brand signals

Step 5: Create llms.txt

Create /llms.txt at your root. Example:

# Site summary for LLMs

## Core content
- About page: /about
- Services: /services
- Blog: /blog

## Key topics
- AI SEO optimization
- Answer engine optimization
- AI crawler directives

Get the complete fix report

The free AI SEO Score gives you a baseline. For exact code snippets and prioritized fixes, upgrade to the AI Search Readiness Audit (£29).