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How to improve AI discoverability

AI discoverability means AI crawlers can find, access, and understand your content. Here are 8 proven tactics.

Tactic 1: Remove AI crawler blocks

Check your robots.txt for Disallow: / under these user-agents:

• GPTBot
• ClaudeBot
• Google-Extended
• PerplexityBot
• ChatGPT-User

Fix: Add Allow: / for each.

Tactic 2: Add AI-friendly meta tags

<meta name="robots" content="index, follow">
<meta name="GPTBot" content="index, follow">
<meta name="ClaudeBot" content="index, follow">
<meta name="googlebot" content="index, follow">

Tactic 3: Create and link sitemap

In your robots.txt:

Sitemap: https://yoursite.com/sitemap.xml

Tactic 4: Implement JSON-LD schema

Priority schemas for discoverability:

• Organization — tells AI who you are
• WebSite — describes your site
• BreadcrumbList — helps AI understand structure

Tactic 5: Create /llms.txt

Place a plain text file at your root summarising your site for LLMs.

Tactic 6: Optimise page speed

AI crawlers have timeouts. Slow pages may be abandoned. Target:

• Largest Contentful Paint < 2.5s
• First Input Delay < 100ms

Tactic 7: Use semantic HTML

<article>
  <header><h1>Main topic</h1></header>
  <section><h2>Subtopic</h2></section>
</article>

Tactic 8: Monitor your discoverability score

UltraScout's free AI SEO Score measures crawlability, AI signals, and structured data quality.