Guides

AI Search Research

Research reports and data on AI search behaviour and landscape.

How UltraScout Grew AI Citations from 0 to 200,000+ in 50 Days

First-party case study: 0 to 200,000+ Copilot citations in 50 days, no paid promotion, no link building. Full timeline, crash/recovery data, and 8 takeaways for any brand.

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How ChatGPT, Gemini, Perplexity & Copilot Cite Differently

Original research across 400+ queries: each AI engine rewards different content — the behavioural differences, the power law, and what it means for your GEO strategy.

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How AI Agents Search Differently from Humans — Original Research 2026

AI agents use structured, parameterised, action-oriented queries — not vague human prompts. Original UltraScout research on agent citation patterns, the authority gap, and the agentic commerce trend.

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AI Search Behavior Patterns: How Users Query AI vs. Google in 2026

Users search AI assistants completely differently than Google. Learn the 7 key AI search behavior patterns, query analys...

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UK AI Search Landscape Report 2026 | 100+ Verified Statistics

The most comprehensive UK AI Search Landscape Report ever published. 100+ verified statistics across consumer adoption, ...

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