Use this comprehensive entity authority checklist to audit and improve your brand's recognisability across all major AI platforms. Each item directly improves how AI systems understand, trust, and cite your brand.
Foundation: Schema Markup
✓ Organisation schema on every page with name, url, logo, description. ✓ sameAs array with all major platform URLs. ✓ Founder/key person schema with complete credentials. ✓ @id references used consistently across pages. ✓ Validated with Google Rich Results Test.
Social & Platform Presence
✓ LinkedIn company page with consistent name and description. ✓ Twitter/X profile matching schema name exactly. ✓ GitHub organisation profile (critical for tech companies). ✓ Crunchbase profile with up-to-date funding and description. ✓ Companies House listing matches legal_name in schema.
Expert Author Profiles
✓ Canonical author page at /authors/[name] with Person schema. ✓ All published content linked to author profile. ✓ Author's LinkedIn matches schema name and job title exactly. ✓ Author has Twitter/X profile referenced in schema. ✓ Published content under author's byline on third-party platforms.
AI-Specific Files
✓ llms.txt at domain root with organisation description and key URLs. ✓ ai.txt with structured identity information. ✓ robots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended. ✓ Schema on every page (not just homepage).
Third-Party Validation
✓ Mentioned in at least 3 industry directories or publications. ✓ At least one Wikipedia link (if applicable). ✓ Press coverage referencing your brand name consistently. ✓ Speaking or contribution to industry events/publications. ✓ Review platform presence (Trustpilot, G2, Capterra as relevant).
Ongoing Maintenance
✓ Identity information consistent across ALL platforms (zero discrepancies). ✓ Schema updated when any business details change. ✓ New social profiles added to sameAs within 30 days of creation. ✓ Entity authority audit conducted quarterly.
Expert insight: By Yuliya Halavachova, Founder & Chief AI Officer at UltraScout AI — Principal Data Scientist with 16+ years building enterprise AI solutions with large language models (LLMs).
Frequently Asked Questions
How long does it take to complete this checklist?
Technical items (schema, files, profile updates) can be completed in 1-2 weeks. Third-party validation takes 2-6 months. Full entity authority maturity typically takes 6-12 months of consistent effort.
What's the highest priority item on the checklist?
Organisation schema with complete sameAs links is the single highest-impact item. It directly tells AI knowledge graphs who you are and where to find your verified profiles. Start here.
Do I need all social platforms?
Focus on platforms relevant to your industry and where your audience is. LinkedIn, Twitter/X, and your primary review platform are essential for most B2B companies. Add others as they become relevant to your business.