Octopus Energy Leads in AI Visibility
With 8.3% Share of Voice vs British Gas's 6.4%, Octopus Energy dominates AI visibility in this UltraScout AI analysis with a 1.9 percentage point lead.
Back to Reports
Octopus Energy vs Competitors
360° AI Visibility Analysis
O
Octopus Energy
VS
N
National Grid ESO
VS
O
OVO Energy
Octopus Energy
8.3%
Leader
British Gas
6.4%
UK Power Networks
5.8%
Ofgem
5.2%
Market Share vs. UltraScout AI Visibility Score
Traditional Market Share (Estimated)
British Gas
~20%
Octopus
~15%
OVO
~8%
100%
75%
50%
25%
0%
UltraScout AI Visibility Score
Octopus
8.3%
British Gas
6.4%
OVO
2.6%
25%
18.75%
12.5%
6.25%
0%
Note: AI visibility scores are scaled 4x for visual clarity. Actual percentages shown in labels.
UltraScout AI Insight:
Octopus Energy achieves 55% higher AI visibility relative to market share (8.3% vs ~15%), while OVO Energy underperforms at 33% of expected visibility (2.6% vs ~8%). This reveals the AI opportunity gap.
Share of Voice
Visibility Comparison
AI Visibility Distribution
Octopus
8.3%
8.3%
Top 3: 20.5%
Next 4: 16.8%
Bottom 4: 8.8%
Not mentioned: 53.9%
UltraScout AI Analysis: 53.9% of queries don't mention any of the 11 analyzed brands, showing significant AI visibility opportunity.
Sentiment Analysis
6.2
Scottish Power Energy Networks
Positive
5.6
ScottishPower
Neutral
5.3
Octopus Energy
Neutral
Sentiment Insight: All brands cluster in neutral range (5.0-6.2), indicating room for positive differentiation in AI conversations.
Detailed Metrics
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Octopus Energy |
8.3%
|
14.0% | 0.0% | 9.1% |
| British Gas |
6.4%
|
11.6% | 0.0% | 5.8% |
| Ofgem |
5.2%
|
7.4% | 0.8% | 6.6% |
AI Visibility Across Customer Journey
4%
Discovery
22 queries
31%
Comparison
29 queries
13%
Decision
23 queries
8%
Action
47 queries
UltraScout AI Recommendation:
Focus content creation on "Discovery & Research" stage (4% visibility) to capture customers earlier in their journey.
Visibility Gaps Identified
6 gaps foundThese are queries where competitors appear but Octopus Energy doesn't — each represents a customer you might be losing.
Grid Operations
National Grid ESO wins here
3 queries on forecasting, real-time data
Regulatory Info
Ofgem owns this space
2 queries on upgrades, fees
Business Energy
Restaurant setup query
UltraScout AI Opportunity Assessment:
6 distinct query clusters where competitors appear but Octopus Energy doesn't
6 Gaps
to close
Where Brands Appear by Query Intent
Intent/Brand
Informational
22 queries
22 queries
Transactional
47 queries
47 queries
Comparison
29 queries
29 queries
Recommendation
23 queries
23 queries
Octopus
4%
8%
31%
13%
British Gas
—
—
—
—
National Grid
—
—
—
—
UltraScout AI Pattern Detection:
Octopus Energy dominates comparison queries (31%) but is weak in informational discovery (4%). Competitor data patterns reveal where to focus optimization efforts.
Business Impact Analysis
£54 billion
UK domestic energy market
42%
Customers using AI for research
+35%
AI Search Growth (YoY)
Market Context: With the UK energy price cap changes and increased competition, AI assistants are becoming the primary research tool for energy switches.