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M
Monzo
VS
S
Starling
Monzo Metrics
Share of Voice
54.2%
Market Leader
Visibility Score
29.0
+29% vs baseline
Average Position
#1.0
Top Position
Mention Rate
43.3%
Queries Appeared
26
Starling Metrics
Share of Voice
25.0%
-29.2pp gap
Visibility Score
—
Average Position
#2.2
-1.2 positions
Mention Rate
20.0%
Travel Banking
#1
Category Leader
Market Share of Voice
Head-to-Head Comparison
Sentiment Analysis
Overall Sentiment
Positive
Positive
Security Perception
Strong
Strong
Customer Service
Mixed
Positive
Budgeting Tools
Excellent
Good
Positive Themes Mentioned
Monzo
Starling
12
Direct Comparison Queries
10
Monzo Wins
2
Starling Wins
Query Performance Matrix
Gemini Results| Query | Intent | Monzo | Starling | Winner |
|---|---|---|---|---|
| Best online banks in UK with no monthly fees | Comparison | #1 | #2 | M |
| Monzo vs Revolut: Which is better for travel? | Comparison | #1 | — | M |
| Best bank for frequent travelers in UK | Recommend | #2 | #1 | S |
| Compare Monzo, Starling, and Wise for transfers | Comparison | #1 | #2 | M |
| Which online bank best for students in UK? | Recommend | #1 | #4 | M |
| Recommend a bank for managing personal finances | Recommend | #1 | #2 | M |
| Most user-friendly online banking app in UK | Recommend | #1 | #2 | M |
| Which bank best customer service: Monzo, Starling, Revolut? | Comparison | #1 | #1 | Tie |
| Best alternatives to Monzo for digital banking | Comparison | #1 | #6 | M |
| Monzo vs Starling: Better for small businesses? | Comparison | #1 | #2 | M |
| UK bank with budgeting tools and features | Recommend | #1 | #2 | M |
| Bank for freelancers with accounting integration | Recommend | — | #1 | S |
M = Mentioned — = Not Present M/S = Winner
Get Full 30 Query ReportStrategic Recommendations
For Monzo
1
Close the Freelancer Gap
Create content targeting accounting software integrations – the only query where Monzo is completely absent.
+5% visibility boost
2
Launch G2 & Trustpilot Campaign
Reviews are a major citation source for AI assistants. Zero citations currently.
+8-10% citation rate
3
Challenge Starling in Travel
Starling wins travel banking queries. Create dedicated travel content hub.
Compete for #1
For Starling
1
Double Down on Niches
Already winning in travel and freelancer queries. Expand content depth in these areas.
Defend competitive moats
2
Target Generic Banking Queries
Monzo dominates generic "best bank" queries. Create comparison content positioning Starling.
+15% market share
3
Highlight Customer Service Edge
AI responses note Starling's superior customer service. Amplify this messaging.
Differentiation advantage