TransPennine Express Leads in AI Visibility
With 21.2% Share of Voice vs Great Western Railway (GWR)'s 17.3%, TransPennine Express dominates AI visibility in this analysis with a 3.9 percentage point lead.
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London North Eastern Railway (LNER) vs Competitors
360° AI Visibility Analysis
L
London North Eastern Railway (LNER)
VS
G
Great Western Railway (GWR)
VS
T
TransPennine Express
VS
A
Avanti West Coast
VS
G
Great Western Railway (GWR)
VS
T
TransPennine Express
VS
C
CrossCountry
VS
N
Northern Trains Limited (operating as Northern)
TransPennine Express
21.2%
Leader
Great Western Railway (GWR)
17.3%
London North Eastern Railway (LNER)
3.4%
Room to Grow
Share of Voice
Visibility Comparison
Sentiment Analysis
5.1
London North Eastern Railway (LNER)
Neutral
5.1
Great Western Railway (GWR)
Neutral
4.9
TransPennine Express
Neutral
Detailed Metrics
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| London North Eastern Railway (LNER) |
3.4%
|
5.4% | 0.0% | 4.1% |
| Great Western Railway (GWR) |
17.3%
|
27.0% | 0.0% | 21.6% |
| TransPennine Express |
21.2%
|
33.8% | 0.0% | 25.7% |
Visibility Gaps Identified
5 gaps foundThese are queries where competitors appear but you don't — each represents a customer you might be losing.
-
"is London North Eastern Railway (LNER) actually better than the other options ou..."
comparisonGreat Western Railway (GWR), TransPennine Express, Avanti West Coast appear here
-
"how does London North Eastern Railway (LNER) stack up against the competition?"
comparisonGreat Western Railway (GWR), TransPennine Express, Avanti West Coast appear here
-
"ok help me out - London North Eastern Railway (LNER) or TransPennine Express? wh..."
comparisonTransPennine Express, TransPennine Express appear here
-
"ok help me out - London North Eastern Railway (LNER) or Avanti West Coast? which..."
comparisonAvanti West Coast appear here
-
"ok help me out - London North Eastern Railway (LNER) or TransPennine Express? wh..."
comparisonTransPennine Express, TransPennine Express appear here
Visibility by Query Intent
Informational
(17 queries)
6%
Low visibility
Transactional
(17 queries)
6%
Low visibility
Comparison
(23 queries)
9%
Low visibility
Recommendation
(17 queries)
0%
Low visibility
Visibility by Query Type
Generic Industry Queries (4)
Brand-Specific Queries (64)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
| Query | Intent | Platform | London North Eastern Railway (LNER) | Great Western Railway (GWR) | TransPennine Express | Avanti West Coast |
|---|---|---|---|---|---|---|
| ⚠️ is London North Eastern Railway (LNER) actually be... | Comparison | Gemini | - | M | M | C |
| ⚠️ how does London North Eastern Railway (LNER) stack... | Comparison | Gemini | - | M | M | C |
| hey so I need a passenger rail transport - what sh... | Informational | Gemini | - | - | - | - |
| so what's the deal with London North Eastern Railw... | Informational | Gemini | C | - | - | - |
| alright I'm ready to open a passenger rail transpo... | Transactional | Gemini | - | - | - | - |
| how do I actually sign up for London North Eastern... | Transactional | Gemini | - | - | - | - |
| how do the main passenger rail transports actually... | Comparison | Gemini | - | - | - | - |
| ok help me out - London North Eastern Railway (LNE... | Comparison | Gemini | - | - | - | - |
| what passenger rail transport would you actually u... | Recommendation | Gemini | - | - | - | - |
| would you actually recommend London North Eastern ... | Recommendation | Gemini | - | - | - | - |
Topic Analysis
5 topics analyzedSee which topics you dominate and where competitors are winning. Focus content creation on gap topics.
Comparisons
⚠ GAP
London North Ea
3%
Great Western R
54%
TransPennine Ex
73%
Avanti West Coa
30%
Account Opening
⚠ GAP
London North Ea
6%
Great Western R
47%
TransPennine Ex
47%
Avanti West Coa
12%
Reviews & Reputation
⚠ GAP
London North Ea
0%
Great Western R
67%
TransPennine Ex
67%
Avanti West Coa
17%
Customer Service
⚠ GAP
London North Ea
33%
Great Western R
33%
TransPennine Ex
67%
Avanti West Coa
17%
General Info
⚠ GAP
London North Ea
0%
Great Western R
67%
TransPennine Ex
100%
Avanti West Coa
83%
0
Topics where you lead
5
Topics with gaps to close
0
Topics neutral/emerging
Priority Gap Topics
Focus your content on: General Info, Comparisons, Reviews & Reputation. Competitors are winning these conversations.
Business Impact Analysis
UK Account Switchers (Annual)
2.1M
AI-Influenced Decisions
18%
AI Search Growth (YoY)
+35%
AI assistants are becoming the first touchpoint for financial research
Customer Acquisition Impact
141
potential new customers/month
Based on 3.4% AI visibility
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Trailing
17.8% behind TransPennine Express
Your visibility:
3.4%
Top competitor:
21.2%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Critical Gap
Final Selection
Critical Gap
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Final Selection" stage
Technical AEO Score
65
/100
🟡 Foundation
Baseline ready
No barriers - competing on content merit
Visibility Impact
Up to 20%
Urgency
Optimize when convenient
Score Breakdown by Category
Schema.org Markup
5/25
AI Meta Tags
10/20
AI Crawler Access
15/20
Content Structure
20/20
Performance & Accessibility
15/15
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
high
Increase AI visibility for London North Eastern Railway (LNER)
London North Eastern Railway (LNER) has low overall visibility (3.4%). Focus on creating authoritative content that AI systems can reference.
Could increase visibility by 30-50%