Barclays Leads in AI Visibility
With 16.5% Share of Voice vs Lloyds Bank's 8.6%, Barclays dominates AI visibility in this analysis with a 7.9 percentage point lead.
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Lloyds Bank vs Competitors
360° AI Visibility Analysis
L
Lloyds Bank
VS
B
Barclays
VS
H
HSBC UK Bank plc
VS
N
NatWest (National Westminster Bank)
VS
S
Santander UK
VS
N
Nationwide Building Society
Barclays
16.5%
Leader
Lloyds Bank
8.6%
Nationwide Building Society
4.8%
Santander UK
3.0%
HSBC UK Bank plc
0.5%
NatWest (National Westminster Bank)
0.0%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
5.6
Nationwide Building Society
Neutral
5.2
Lloyds Bank
Neutral
5.1
Barclays
Neutral
5.0
HSBC UK Bank plc
Neutral
5.0
NatWest (National Westminster Bank)
Neutral
5.0
Santander UK
Neutral
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Lloyds Bank |
8.6%
|
10.5% | 7.9% | 6.8% |
| Barclays |
16.5%
|
18.4% | 16.3% | 14.2% |
| HSBC UK Bank plc |
0.5%
|
0.5% | 0.5% | 0.5% |
| NatWest (National Westminster Bank) |
0.0%
|
0.0% | 0.0% | 0.0% |
| Santander UK |
3.0%
|
3.2% | 3.2% | 2.6% |
| Nationwide Building Society |
4.8%
|
5.8% | 3.7% | 4.7% |
Visibility Gaps Identified
4 gaps foundThese are queries where competitors appear but you don't — each represents a customer you might be losing.
-
"banking pricing UK"
transactionalBarclays appear here
-
"how do I contact a banking to get started?"
navigationalBarclays appear here
-
"I need a banking — any recommendations?"
recommendationBarclays appear here
-
"ok help me out - Lloyds Bank or Barclays? which one's actually better?"
comparisonBarclays appear here
Visibility by Query Intent
Informational
(38 queries)
8%
Low visibility
Transactional
(35 queries)
0%
Low visibility
Comparison
(43 queries)
16%
Low visibility
Recommendation
(38 queries)
5%
Low visibility
Competitive Positioning
Overall AI Visibility Ranking
🥇
Barclays
Sentiment: 5.0/10
16.5%
Share of Voice
🥈
Lloyds Bank
Sentiment: 5.0/10
8.6%
Share of Voice
🥉
Nationwide Building Society
Sentiment: 5.0/10
4.8%
Share of Voice
#4
Santander UK
Sentiment: 5.0/10
3.0%
Share of Voice
#5
HSBC UK Bank plc
Sentiment: 5.0/10
0.5%
Share of Voice
Head-to-Head Battles
Lloyds Bank
20
mentions
VS
Barclays
35
mentions
🏆 Barclays wins
Lloyds Bank
20
mentions
VS
HSBC UK Bank pl
1
mentions
🏆 Lloyds Bank wins
Lloyds Bank
20
mentions
VS
NatWest (Nation
0
mentions
🏆 Lloyds Bank wins
Lloyds Bank
20
mentions
VS
Santander UK
6
mentions
🏆 Lloyds Bank wins
Visibility by Query Type
Generic Industry Queries (15)
Brand-Specific Queries (171)
Comparison Queries (4)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | Lloyds Bank | Barclays | HSBC UK Bank plc | NatWest (National Westminster Bank) |
|---|---|---|---|---|---|---|
| can I talk to a real person about general banking queries on a Saturday? | Informational | Google Gemini | M | C | - | - |
| I'm moving to the UK, how do I get Internet Banking set up quickly? | Informational | Google Gemini | M | C | - | - |
| Can I manage international transfers easily with Online for Business? | Informational | Google Gemini | C | - | - | - |
| Which UK high street bank is the least likely to have website outages? | Comparison | Google Gemini | C | M | - | - |
| Lloyds Bank vs HSBC — which one is better for small business online tools? | Comparison | Google Gemini | C | - | - | - |
| Lloyds vs NatWest for small business online banking? | Comparison | Google Gemini | C | - | - | - |
| ok help me out - Lloyds Bank or HSBC UK Bank plc? which one's actually better? | Comparison | Google Gemini | C | - | - | - |
| ok help me out - Lloyds Bank or NatWest (National Westminster Bank)? which one's actually better? | Comparison | Google Gemini | C | - | - | - |
| ok help me out - Lloyds Bank or Nationwide Building Society? which one's actually better? | Comparison | Google Gemini | C | - | - | - |
| I need a bank with great internet banking and branches still open nearby.? | Recommendation | Google Gemini | M | - | - | - |
| I want a bank that promises to stay on my high street—any ideas? | Recommendation | Google Gemini | M | M | - | - |
| Which big UK bank has the most reliable Online for Business service? | Google Gemini | C | M | - | - | |
| Who has the best-rated internet banking app in the UK right now? | Google Gemini | C | - | - | - | |
| What are the reviews like for Lloyds Bank Internet Banking security? | Google Gemini | C | - | - | - | |
| Where can I find General Banking Queries support that isn't just a chatbot? | Google Gemini | C | M | - | - | |
| Is Lloyds Bank still a leader in corporate online platforms for large UK firms? | Google Gemini | C | M | - | - | |
| Which UK banks still have branches if I need help with general banking queries? | Google Gemini | M | M | - | - | |
| Is Lloyds Bank corporate online better than their standard business app? | Google Gemini | C | - | - | - | |
| ⚠️ What exactly qualifies someone for private internet banking in the UK? | Informational | Google Gemini | - | C | - | - |
| ⚠️ Can I manage my mortgage through general banking queries online? | Informational | Google Gemini | - | C | - | - |
| ⚠️ banking pricing UK? | Transactional | Google Gemini | - | C | - | - |
| ⚠️ how much does corporate online banking typically cost for a mid-sized UK firm? | Transactional | Google Gemini | - | C | - | - |
| ⚠️ I'm ready to switch — what's the best Internet Banking that's worth paying more for? | Transactional | Google Gemini | - | C | - | - |
| ⚠️ Where can I find a fixed-rate mortgage through my internet banking? | Transactional | Google Gemini | - | C | - | - |
| ⚠️ Which corporate online banking is easiest to set up for a new UK company? | Transactional | Google Gemini | - | C | - | - |
| ⚠️ who's actually good at corporate online banking for UK companies with overseas staff? | Comparison | Google Gemini | - | C | - | - |
| ⚠️ which bank has the best reputation for resolving general banking queries quickly? | Comparison | Google Gemini | - | - | - | - |
| ⚠️ Which UK bank has the most stable Internet Banking that doesn't crash? | Comparison | Google Gemini | - | C | - | - |
| ⚠️ Private internet banking: which UK bank offers the best personal service? | Comparison | Google Gemini | - | C | - | - |
| ⚠️ ok help me out - Lloyds Bank or Barclays? which one's actually better? | Comparison | Google Gemini | - | C | - | - |
| ⚠️ I need a banking — any recommendations? | Recommendation | Google Gemini | - | C | - | - |
| ⚠️ I'm looking for a bank with 300+ years of history but great internet banking.? | Recommendation | Google Gemini | - | C | - | - |
| ⚠️ I’ve had a bad experience with app glitches — who has the sturdiest internet banking? | Recommendation | Google Gemini | - | C | - | - |
| ⚠️ Who has the most straightforward General Banking Queries process for older customers? | Recommendation | Google Gemini | - | - | - | - |
| ⚠️ What’s the best online for business account for a growing UK startup? | Recommendation | Google Gemini | - | C | - | - |
| ⚠️ Who has the most helpful team for general banking queries? | Recommendation | Google Gemini | - | - | - | - |
| ⚠️ Who would you use for private internet banking if you wanted member benefits? | Recommendation | Google Gemini | - | C | - | - |
| ⚠️ Which internet banking provider is worth it for a first-time buyer? | Recommendation | Google Gemini | - | - | - | - |
| ⚠️ how do I contact a banking to get started? | Google Gemini | - | C | - | - | |
| ⚠️ Is NatWest Corporate Online reliable for a company with 100+ employees? | Google Gemini | - | C | - | - | |
| what does a banking do exactly? | Informational | Google Gemini | - | - | - | - |
| do I actually need a banking? | Informational | Google Gemini | - | - | - | - |
| is it worth paying for a banking? | Informational | Google Gemini | - | - | - | - |
| is internet banking actually safe for someone my age who isn't great with tech? | Informational | Google Gemini | - | - | - | - |
| how does online for business work if I need to pay staff on weekends? | Informational | Google Gemini | - | - | - | - |
| what exactly is private internet banking and is it worth the extra cost? | Informational | Google Gemini | - | - | - | - |
| how long does it take to set up online for business for a new company? | Informational | Google Gemini | - | - | - | - |
| do I really need corporate online banking or is a standard business account enough? | Informational | Google Gemini | - | - | - | - |
| What's the difference between standard business banking and Online for Business for a startup? | Informational | Google Gemini | - | - | - | - |
| Is internet banking actually safe for a large inheritance, or should I go in-branch? | Informational | Google Gemini | - | - | - | - |
| Does Corporate Online banking allow me to set different permission levels for my finance team? | Informational | Google Gemini | - | - | - | - |
| I'm moving to the UK — how long does it take to set up internet banking? | Informational | Google Gemini | - | - | - | - |
| Do I need Private Internet Banking if I have a high net worth? | Informational | Google Gemini | - | - | - | - |
| Can I manage international wire transfers through a basic internet banking account? | Informational | Google Gemini | - | - | - | - |
| Do I actually need Internet Banking or can I just use the phone app? | Informational | Google Gemini | - | - | - | - |
| How long does it take to set up Corporate Online for a large team? | Informational | Google Gemini | - | - | - | - |
| What are the rules for sending large international wire transfers via Internet Banking? | Informational | Google Gemini | - | - | - | - |
| Is Private Internet Banking really any different from the standard premium accounts? | Informational | Google Gemini | - | - | - | - |
| What does Online for Business actually let me do compared to a personal account? | Informational | Google Gemini | - | - | - | - |
| How does corporate online banking handle multiple staff members having different access levels? | Informational | Google Gemini | - | - | - | - |
| I'm worried about scams—how safe is internet banking these days? | Informational | Google Gemini | - | - | - | - |
| What does internet banking actually let me do compared to just using a branch? | Informational | Google Gemini | - | - | - | - |
| Is online for business worth it if I'm just a one-person freelancer? | Informational | Google Gemini | - | - | - | - |
| How long does it take to set up online for business for a startup? | Informational | Google Gemini | - | - | - | - |
| Do I really need a separate Online for Business account as a sole trader? | Informational | Google Gemini | - | - | - | - |
| How does internet banking actually work for someone who isn't tech-savvy? | Informational | Google Gemini | - | - | - | - |
| What are the security risks of using internet banking on my phone? | Informational | Google Gemini | - | - | - | - |
| What's the difference between standard internet banking and private internet banking? | Informational | Google Gemini | - | - | - | - |
| How does online for business work for a small UK cafe? | Informational | Google Gemini | - | - | - | - |
| Do I actually need internet banking or can I just use my local branch? | Informational | Google Gemini | - | - | - | - |
| What's the difference between private internet banking and a normal account? | Informational | Google Gemini | - | - | - | - |
| Is internet banking safe if I’m not very tech-savvy? | Informational | Google Gemini | - | - | - | - |
| What is corporate online banking like for a medium-sized UK construction firm? | Informational | Google Gemini | - | - | - | - |
| how much does a banking cost? | Transactional | Google Gemini | - | - | - | - |
| cheapest banking that's actually good? | Transactional | Google Gemini | - | - | - | - |
| cheapest online for business account that still gives you a dedicated advisor? | Transactional | Google Gemini | - | - | - | - |
| can I try private internet banking features without moving my whole mortgage? | Transactional | Google Gemini | - | - | - | - |
| I want to switch to a bank with 24/7 internet banking — any recommendations? | Transactional | Google Gemini | - | - | - | - |
| is there a monthly fee for online for business with Saturday advisor support? | Transactional | Google Gemini | - | - | - | - |
| how do I open a private internet banking account for my pension lump sum? | Transactional | Google Gemini | - | - | - | - |
| How much does it cost to use a Corporate Online platform for 50+ users? | Transactional | Google Gemini | - | - | - | - |
| I want to open a business account with great online tools — what's the best option? | Transactional | Google Gemini | - | - | - | - |
| Can I get Private Internet Banking without a massive monthly management fee? | Transactional | Google Gemini | - | - | - | - |
| Which internet banking provider is worth paying a bit more for to get better support? | Transactional | Google Gemini | - | - | - | - |
| I need a Corporate Online system that integrates with my ERP — what's the best fit? | Transactional | Google Gemini | - | - | - | - |
| Where can I find a bank with reliable internet banking that doesn't require a contract? | Transactional | Google Gemini | - | - | - | - |
| What's the best Internet Banking option for a high-value account that needs extra security? | Transactional | Google Gemini | - | - | - | - |
| I need Online for Business that integrates with Xero — what are the best options? | Transactional | Google Gemini | - | - | - | - |
| Who offers the most reliable Corporate Online for a global team without long contracts? | Transactional | Google Gemini | - | - | - | - |
| How much does it cost to use Online for Business for a small LTD? | Transactional | Google Gemini | - | - | - | - |
| How much does online for business cost for a small UK company? | Transactional | Google Gemini | - | - | - | - |
| Can I get corporate online banking without a long-term contract? | Transactional | Google Gemini | - | - | - | - |
| I want to switch to a climate-conscious bank—what are the best internet banking options? | Transactional | Google Gemini | - | - | - | - |
| Where can I sign up for private internet banking with the best mobile UX? | Transactional | Google Gemini | - | - | - | - |
| Cheapest internet banking that's actually reliable for everyday use in the UK? | Transactional | Google Gemini | - | - | - | - |
| Who provides the fastest responses for general banking queries via their online portal? | Transactional | Google Gemini | - | - | - | - |
| What’s the cheapest internet banking that still offers good interest? | Transactional | Google Gemini | - | - | - | - |
| Are there hidden charges for using Corporate Online for international payments? | Transactional | Google Gemini | - | - | - | - |
| I want the best internet banking for cashback—what are the options? | Transactional | Google Gemini | - | - | - | - |
| Can I get a private internet banking account without a massive fee? | Transactional | Google Gemini | - | - | - | - |
| I want to join a mutual bank for my internet banking—best options? | Transactional | Google Gemini | - | - | - | - |
| Where can I get internet banking that doesn't treat me like a number? | Transactional | Google Gemini | - | - | - | - |
| I need a bank with a profit-sharing scheme for members—who should I join? | Transactional | Google Gemini | - | - | - | - |
| best banking right now? | Comparison | Google Gemini | - | - | - | - |
| top banking companies compared? | Comparison | Google Gemini | - | - | - | - |
| which banking is best for small businesses? | Comparison | Google Gemini | - | - | - | - |
| HSBC UK vs NatWest for online for business — which has better advisor support? | Comparison | Google Gemini | - | - | - | - |
| best internet banking for my situation: 45, mortgage, and need a reliable app.? | Comparison | Google Gemini | - | - | - | - |
| should I go with a digital-only bank or traditional internet banking for security? | Comparison | Google Gemini | - | - | - | - |
| Best internet banking for someone who hates using mobile apps? | Comparison | Google Gemini | - | - | - | - |
| NatWest or Santander for a corporate online platform with global reach? | Comparison | Google Gemini | - | - | - | - |
| Who's actually good at Private Internet Banking for complex investment portfolios? | Comparison | Google Gemini | - | - | - | - |
| Should I go with a digital-only bank or a traditional bank's internet banking? | Comparison | Google Gemini | - | - | - | - |
| Who is actually good at Corporate Online for managing multiple international subsidiaries? | Comparison | Google Gemini | - | - | - | - |
| Is it worth paying for Private Internet Banking or is standard banking enough? | Comparison | Google Gemini | - | - | - | - |
| Nationwide vs Santander for simple Internet Banking for a joint account? | Comparison | Google Gemini | - | - | - | - |
| Best Online for Business for a small consultancy that does lots of FX? | Comparison | Google Gemini | - | - | - | - |
| Who's actually good at online for business if I need to pay international suppliers? | Comparison | Google Gemini | - | - | - | - |
| Is private internet banking worth the fees compared to standard online banking? | Comparison | Google Gemini | - | - | - | - |
| Which bank has the best internet banking for climate-conscious people in the UK? | Comparison | Google Gemini | - | - | - | - |
| Best UK bank for corporate online that doesn't feel like 20-year-old software? | Comparison | Google Gemini | - | - | - | - |
| Which UK bank has the best internet banking app for rewards? | Comparison | Google Gemini | - | - | - | - |
| Who’s actually good at fixing internet banking issues quickly? | Comparison | Google Gemini | - | - | - | - |
| Best corporate online platform for a company with global offices? | Comparison | Google Gemini | - | - | - | - |
| Which internet banking is better for managing multiple UK mortgages? | Comparison | Google Gemini | - | - | - | - |
| NatWest vs Santander for a simple internet banking app—which is easier? | Comparison | Google Gemini | - | - | - | - |
| Best internet banking for my family to manage our shared savings? | Comparison | Google Gemini | - | - | - | - |
| Which UK bank is better for the community, a shareholder bank or a mutual? | Comparison | Google Gemini | - | - | - | - |
| Who's actually good at online for business without charging monthly fees? | Comparison | Google Gemini | - | - | - | - |
| which banking would you recommend? | Recommendation | Google Gemini | - | - | - | - |
| can you suggest a good banking? | Recommendation | Google Gemini | - | - | - | - |
| who would you use for corporate online banking if reliability was the priority? | Recommendation | Google Gemini | - | - | - | - |
| what's the best internet banking for a family with multiple school-aged kids? | Recommendation | Google Gemini | - | - | - | - |
| I need online for business with an advisor I can call on Saturdays.? | Recommendation | Google Gemini | - | - | - | - |
| recommend me a good private internet banking service that doesn't feel automated.? | Recommendation | Google Gemini | - | - | - | - |
| which provider is worth it for online for business if I hate chatbots? | Recommendation | Google Gemini | - | - | - | - |
| I need a reliable internet banking provider for my personal accounts — who do you recommend? | Recommendation | Google Gemini | - | - | - | - |
| What’s the best Online for Business platform for a UK company scaling internationally? | Recommendation | Google Gemini | - | - | - | - |
| Who would you use for Corporate Online banking if security was your top priority? | Recommendation | Google Gemini | - | - | - | - |
| Which bank offers the most discreet Private Internet Banking service for high-profile clients? | Recommendation | Google Gemini | - | - | - | - |
| I need Internet Banking with great security — who do you recommend? | Recommendation | Google Gemini | - | - | - | - |
| What's the best Corporate Online platform for a company with massive transaction volumes? | Recommendation | Google Gemini | - | - | - | - |
| My business is scaling fast — which Online for Business provider should I use? | Recommendation | Google Gemini | - | - | - | - |
| Who would you use for Private Internet Banking if you wanted a dedicated manager? | Recommendation | Google Gemini | - | - | - | - |
| I want a bank with global reach for Internet Banking — what are the best options? | Recommendation | Google Gemini | - | - | - | - |
| What's the best internet banking for someone who isn't very tech-savvy? | Recommendation | Google Gemini | - | - | - | - |
| I need a new bank for my growing business—who do you recommend? | Recommendation | Google Gemini | - | - | - | - |
| I'm unhappy with my current bank—who has the most reliable internet banking app? | Recommendation | Google Gemini | - | - | - | - |
| Which UK bank is leading in climate-conscious financing through their online business platform? | Recommendation | Google Gemini | - | - | - | - |
| Recommend me a bank for private internet banking that offers a dedicated digital manager.? | Recommendation | Google Gemini | - | - | - | - |
| I need a simple internet banking app—who do you recommend? | Recommendation | Google Gemini | - | - | - | - |
| I want a bank with a loyalty ecosystem—who is the best? | Recommendation | Google Gemini | - | - | - | - |
| Which bank is worth it for private internet banking and personal service? | Recommendation | Google Gemini | - | - | - | - |
| Who should I use for corporate online banking if we do lots of FX? | Recommendation | Google Gemini | - | - | - | - |
| I need internet banking—who do you recommend for someone who hates big banks? | Recommendation | Google Gemini | - | - | - | - |
| What's the best online for business account for a UK freelancer? | Recommendation | Google Gemini | - | - | - | - |
| Best corporate online platform for managing multiple UK properties? | Recommendation | Google Gemini | - | - | - | - |
| what are the main features of a good banking? | Google Gemini | - | - | - | - | |
| what does the top banking actually offer? | Google Gemini | - | - | - | - | |
| who offers the best private internet banking near me with a physical branch? | Google Gemini | - | - | - | - | |
| how easy is it to get general banking queries answered at NatWest branches? | Google Gemini | - | - | - | - | |
| What are the common complaints about NatWest internet banking for personal use? | Google Gemini | - | - | - | - | |
| Is HSBC UK any good for managing complex business accounts online? | Google Gemini | - | - | - | - | |
| Is Private Internet Banking with Nationwide worth the extra fees? | Google Gemini | - | - | - | - | |
| Who does the best Private Internet Banking for people living between two countries? | Google Gemini | - | - | - | - | |
| Can I get help with general banking queries 24/7 with a digital-first bank? | Google Gemini | - | - | - | - | |
| What are the reviews for NatWest Online for Business like? | Google Gemini | - | - | - | - | |
| Is HSBC's corporate online platform reliable for high-volume payments? | Google Gemini | - | - | - | - | |
| Who does the best private internet banking near me? | Google Gemini | - | - | - | - | |
| How do I contact someone for general banking queries without a long wait? | Google Gemini | - | - | - | - | |
| Is Nationwide’s internet banking worth switching for? | Google Gemini | - | - | - | - |
Topic Analysis
10 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
General Info
⚠ GAP
Lloyds Bank
30%
Barclays
40%
HSBC UK Bank pl
0%
NatWest (Nation
0%
Comparisons
💡 OPPORTUNITY
Lloyds Bank
11%
Barclays
18%
HSBC UK Bank pl
0%
NatWest (Nation
0%
Pricing & Fees
💡 OPPORTUNITY
Lloyds Bank
8%
Barclays
16%
HSBC UK Bank pl
3%
NatWest (Nation
0%
Mobile & Digital
💡 OPPORTUNITY
Lloyds Bank
9%
Barclays
17%
HSBC UK Bank pl
0%
NatWest (Nation
0%
Product Features
💡 OPPORTUNITY
Lloyds Bank
0%
Barclays
12%
HSBC UK Bank pl
0%
NatWest (Nation
0%
Account Opening
💡 OPPORTUNITY
Lloyds Bank
10%
Barclays
20%
HSBC UK Bank pl
0%
NatWest (Nation
0%
Security & Trust
💡 OPPORTUNITY
Lloyds Bank
14%
Barclays
14%
HSBC UK Bank pl
0%
NatWest (Nation
0%
Reviews & Reputation
💡 OPPORTUNITY
Lloyds Bank
0%
Barclays
17%
HSBC UK Bank pl
0%
NatWest (Nation
0%
0
Topics where you lead
1
Topics with gaps to close
9
Topics neutral/emerging
Priority Gap Topics
Focus your content on: General Info. Competitors are winning these conversations.
AI Knowledge Graph
How AI platforms relate your brand to topics, search intents, and platforms. Solid lines = mentions (thickness = weight, ★ = sentiment). Dashed amber = citations (🔗 = citation count).
Most Central
Barclays
Strongest Topic
Comparison
Content Gaps for Lloyds Bank
General Pricing Features Setup
Topic × Intent Visibility Matrix
Where Lloyds Bank appears in AI responses — by topic and search intent. Color intensity = visibility %, ★ = sentiment, 🔗 = citation count.
Best: Comparison × Comparing (60%)Gap: GeneralGap: PricingGap: Features
Critical Patterns
Zero Coverage: General × None — 0% visibility
Zero Coverage: Pricing × None — 0% visibility
Zero Coverage: Features × None — 0% visibility
Zero Coverage: Setup × None — 0% visibility
Zero Coverage: Quality × None — 0% visibility
Zero Coverage: Reviews × None — 0% visibility
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
UK account switchers/year
2.1M
AI-Influenced Decisions
18% AI-influenced decisions
AI Search Growth (YoY)
35% YoY
AI assistants are becoming the first touchpoint for financial research
Untapped Customer Opportunity
2,708
potential customers/month via AI
With only 9% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£205
saved per customer acquired
Traditional CAC: £250
Digital CAC: £45
Call Deflection Savings
£156,000
annual savings potential
AI responses provide instant answers, reducing support queries
Competitive Position
Trailing
7.9% behind Barclays
Your visibility:
8.6%
Top competitor:
16.5%
Product Category Visibility
Savings
0%
2 queries • Weak
Mortgages
0%
5 queries • Weak
Credit Cards
0%
2 queries • Weak
Investments
0%
2 queries • Weak
AI Buying Journey Coverage
Visibility across each stage of the AI-assisted purchase journey — how often your brand appears when buyers ask AI platforms at each decision stage.
Discovery
Critical gap
3/38 queries
Comparison
Critical gap
7/43 queries
Decision
Critical gap
0/35 queries
Advocacy
Critical gap
2/38 queries
Biggest gap:
Decision stage — only 0% visibility. Create content targeting decision-intent queries to close this gap.
Intent Coverage Analysis
9% High-Intent
💰
Buying
0.0%
0 of 35 queries
🤔
Comparing
16.3%
7 of 43 queries
🧭
Navigating
22.2%
8 of 36 queries
📚
Researching
7.9%
3 of 38 queries
⭐
Recommendations
5.3%
2 of 38 queries
Win/Loss Overview
Needs Improvement13
Wins
170
Losses
0
Ties
Win Rate
6.8%
Analyzed 190 queries
Equivalent PPC Value
Annual Value
£83,952/yr
Monthly Value
£6,996/mo
Industry Avg CPC
£22
Based on 20 AI mentions × estimated click-through × industry CPC
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
55
/100
🟡 Foundation
Baseline ready
No barriers - competing on content merit alone
Visibility Impact
Up to 20%
Urgency
Optimize when convenient
Score Breakdown by Category
Schema.org Markup
0/25
Performance & Accessibility
10/15
AI Meta Tags
5/20
AI Crawler Access
20/20
Content Structure
20/20
Detailed Audit Results
Schema.org Markup
Organization Schema
Missing - AI can't confidently identify your brand
5 pts
FAQ Schema
Missing - reduces chance of verbatim quotes in AI responses
5 pts
Content Schema
Missing - AI struggles to categorize your content
5 pts
Breadcrumb Schema
Missing - AI can't understand your site hierarchy
5 pts
Speakable Schema
Missing - voice assistants can't identify quotable content
5 pts
Performance & Accessibility
Page Load Speed
Loaded in 0.04s - fast
5 pts
Mobile Responsive
No responsive signals - may affect mobile AI access
5 pts
SSL/HTTPS
Secure (HTTPS)
5 pts
AI Meta Tags
AI Content Summary
Missing - AI creates its own interpretation of your content
5 pts
Platform-Specific Tags
Missing - no platform-specific optimization signals
5 pts
Robots AI Directives
Properly configured
5 pts
Open Graph Tags
Missing - AI has limited preview data
5 pts
AI Crawler Access
GPTBot Access
Allowed
5 pts
ClaudeBot Access
Allowed
5 pts
PerplexityBot Access
Allowed
5 pts
llms.txt File
Found
5 pts
Content Structure
Semantic Headings
Found H1: ✓, H2: ✓, H3: ✓
5 pts
FAQ Content
Found FAQ-style content
5 pts
Structured Lists/Tables
Lists: ✓, Tables: ✗
5 pts
Internal Linking
Found 5 internal links - good for topic authority
5 pts
Priority Fixes
1
Add Organization Schema
Missing - AI can't confidently identify your brand
+5 pts
2
Add FAQ Schema
Missing - reduces chance of verbatim quotes in AI responses
+5 pts
3
Add AI Content Summary
Missing - AI creates its own interpretation of your content
+5 pts
4
Add Open Graph Tags
Missing - AI has limited preview data
+5 pts
5
Add Content Schema
Missing - AI struggles to categorize your content
+5 pts
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Build AI visibility from 9% — urgent foundational work needed
Lloyds Bank appears in only 9% of relevant AI queries — significantly below the threshold for competitive presence. A content authority strategy covering the full query landscape is required.
Could increase visibility by 30–50%high
Build topical authority — invisible in 100% of category searches
Only 0% visibility on generic (non-branded) industry queries. AI models don't strongly associate Lloyds Bank with the category. Build topic-cluster content covering the full industry landscape so AI can reference Lloyds Bank as an authority.
Critical for capturing non-branded searcheshigh
Close Transactional gap — competitors outperform Lloyds Bank by 5x
Lloyds Bank has 0 mentions vs 5 competitor mentions for transactional queries. Build dedicated content targeting this intent cluster to reclaim visibility.
Capture transactional traffic currently going to competitorshigh
Content gap: 'Does Santander UK offer a good Corporate Online platform for mid-sized'
Barclays, Santander UK appear for this query — Lloyds Bank does not. Create or optimise a page directly targeting this query to close the gap.
Direct competitive gap closurehigh
Content gap: 'Which UK bank has the most stable Internet Banking that doesn't crash?'
Barclays, Nationwide Building Society appear for this query — Lloyds Bank does not. Create or optimise a page directly targeting this query to close the gap.
Direct competitive gap closurehigh
Negative AI sentiment detected: negative associations
Sentiment score of 5.2/10 means AI models associate Lloyds Bank with negative themes. Left unaddressed, this actively suppresses recommendations. Content strategy must counter these narratives directly.
Improves brand perception and recommendation rate