Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Legal & General |
Low
|
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| Bupa |
Low
|
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| Allianz UK |
Low
|
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| Prudential plc |
Low
|
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| Aviva |
Low
|
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| AXA Health |
Low
|
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| Direct Line Group |
Low
|
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Visibility Gaps Identified
13 gaps foundThese are queries where competitors appear but you don't — each represents potential customers you're losing to competition.
Bupa and Aviva dominate these queries
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Visibility by Query Intent
Visibility by Query Type
Query Performance Matrix
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | Legal & General | Bupa | Allianz UK | Prudential plc |
|---|---|---|---|---|---|---|
| I'm over 50 and looking for life insurance in the UK, what are the key differences between policies from Legal & General, Aviva and other providers? | Comparison | Gemini | C | - | - | - |
| Comparing Aviva's over 50 life insurance to Legal & General's, which offers better value for money if I'm a smoker in Birmingham? | Comparison | Gemini | M | - | - | - |
| ! How much does a comprehensive health assessment cost in the UK? | Transactional | Gemini | - | C | - | - |
| What kind of mental health support is typically offered through an Employee Assistance Programme in the UK? | Informational | Gemini | - | - | - | - |
| How much does motorbike insurance typically cost in the UK for someone with 5 years no claims bonus and a clean driving license? | Transactional | Gemini | - | - | - | - |
Topic Analysis
9 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
Pricing & Fees
! GAPMobile & Digital
! GAPGeneral Info
! GAPComparisons
OPPORTUNITYProduct Features
OPPORTUNITYCustomer Service
OPPORTUNITYSwitching
OPPORTUNITYAccount Opening
—Priority Gap Topics
Focus your content on: Pricing & Fees General Info Mobile & Digital. Competitors are winning these conversations. Upgrade to reveal
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
AI assistants are becoming the first touchpoint for financial research
Customer Journey Coverage
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
Baseline ready
No barriers - competing on content merit alone
Score Breakdown by Category
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Performance & Accessibility
AI Meta Tags
AI Crawler Access
Content Structure
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
Close visibility gap: 'Which companies in the UK offer the best health insurance po'
Competitors Aviva, AXA Health appear for this query but Legal & General doesn't. This is a missed opportunity where Legal & General should be visible.
Capture missed traffic and visibilityAdditional Strategic Recommendation
Detailed action plan for improving AI visibility...
High impact+14 more recommendations
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