AI Visibility of Website:
See How ChatGPT, Gemini & Perplexity See You
Most brands track Google rankings. Few know how AI assistants actually see their website — who they cite, and where you're completely invisible to potential customers.
Check Your AI SEO Score
Enter your domain and see exactly where your brand is cited — and where competitors are winning the AI response instead of you.
Free tier available at tools.ultrascout.ai
Four dimensions of AI website visibility
A single score doesn't tell the whole story. We break it down into the metrics that actually drive growth.
Platform Coverage
Your brand checked across ChatGPT, Gemini, Claude, Perplexity, and Copilot — five models with very different citation behaviours.
Mention vs Citation
Mentions are when AI names you. Citations are when AI links to you. Only citations drive traffic. We track both — and show the gap.
Zero Coverage Detection
Identifies queries where competitors appear in AI responses but you're completely absent — the highest-priority fixes for immediate gains.
AI SEO Readiness Score
Technical assessment of how well your site is structured for AI retrieval: schema markup, entity clarity, content authority signals.
The Four Pillars of Website AI Visibility
Your website's AI visibility is not the same as your Google ranking. It measures how well AI crawlers (GPTBot, ClaudeBot, Google-Extended, PerplexityBot) can access, parse, and extract factual information from your domain.
1. Crawlability
Do AI crawlers have access? Check your robots.txt and llms.txt for GPTBot, ClaudeBot, Google-Extended, and PerplexityBot permissions.
2. Extractability
Is your content structured for AI parsing? Schema markup, semantic headings, lists, and FAQ blocks all improve how much AI can extract reliably.
3. Entity Authority
Does AI confidently associate your domain with your category, geography, and expertise? Weak entity signals cause citation hesitation even on high-traffic domains.
4. Citation Velocity
How often does your domain get cited across AI platforms? Citation velocity compounds — cited domains get cited more, driving exponential visibility growth.
Quick Crawlability Test
Run this in your terminal to see what GPTBot sees when it crawls your site. If output is empty or JavaScript-heavy — you're invisible to AI.
AI crawlers need: visible HTML text, semantic headings, JSON-LD schema, llms.txt, and correct robots.txt permissions.
Source: UltraScout AI Technical AEO Framework, 2026.
73% of brands have critical Zero Coverage gaps
When a potential customer asks ChatGPT "best [your service] in [your city]", does your website appear? Or does your competitor?
In our analysis of 500+ websites, 73% of brands have significant Zero Coverage gaps — queries where they're completely absent from AI responses despite ranking on Google.
- Brands with optimised AI visibility get 3.2× more referral traffic from AI
- Closing Zero Coverage gaps increases AI-driven leads by 41% on average
- Citation authority now predicts revenue growth better than domain authority for AI-first searches
Same Google rank. 4.5× AI citation gap.
A UK SaaS brand ranked #3 on Google for their primary keyword. AI visibility check revealed their competitor had 18 AI citations vs their 4 — despite identical Google rankings.
After fixing AI visibility: +32% revenue in 8 months from AI-referred traffic that didn't exist before.
Read case studies →Frequently Asked Questions
What does AI visibility of a website mean?
How do I check my website's AI visibility?
What is Zero Coverage?
Is AI visibility different from Google rankings?
See How AI Sees Your Website
Check your AI SEO score. Find Zero Coverage gaps. See who's winning the citations.