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HSBC UK AI Visibility Analysis Report
36% Share of Voice
#1 Market Position
£5,625 Monthly Value
8 Gaps Identified
Google Gemini Analysis UK Banking Sector 30 Queries Analyzed January 2026 Market Leader

Revenue Impact Analysis Explained

This section estimates the monetary value of your AI visibility by comparing it to what it would cost to achieve the same results through paid advertising. It helps quantify the ROI of your AI presence.

Monthly Revenue Potential (£5,625)

The estimated value of your current AI visibility. If you had to pay for the same visibility through Google Ads, this is what it would cost you per month.

Weighted Monthly Value (£10,045)

Takes into account your ranking positions. Higher rankings (positions #1-3) are worth significantly more than lower rankings in AI responses.

Monthly AI Impressions (15,000)

Estimated number of times your brand appears in AI assistant responses each month based on query volume and your visibility rate.

Gap Revenue Opportunity (£400)

The additional monthly revenue you could gain by filling the 8 identified visibility gaps in your AI presence.

How it's calculated:
50,000 monthly searches × 30% visibility × 15% click-through rate × £2.50 avg. CPC = £5,625/month

Based on: 50,000 query volume, 30% visibility rate, 15% CTR, £2.50 average cost-per-click

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HSBC UK Leads AI Visibility in Banking

With 36% Share of Voice and #1 market position, HSBC dominates AI visibility among UK banks. However, 8 key gaps represent £400/month revenue opportunity. Top priority: Create content for "How do I report a lost or stolen credit card in the UK?"

AI Visibility Score
17.0
Monthly Revenue Potential
£5,625
Gap Revenue Opportunity
£400
Total Gaps Identified
8
HSBC UK
Share of Voice
36.0%
Market Leader
AI Visibility Score
17.0
Mention Rate
30.0%
Citation Rate
3.3%
Avg. Position
#2.2
Lloyds Bank
Share of Voice
28.0%
#2 Competitor
Mention Rate
23.3%
Citation Rate
0.0%
No Citations
Avg. Position
#2.6
Queries Appeared
7
Barclays
Share of Voice
24.0%
Mention Rate
20.0%
Citation Rate
3.3%
Has Citations
Avg. Position
#2.8
Queries Appeared
6
NatWest
Share of Voice
12.0%
Mention Rate
10.0%
Citation Rate
0.0%
Avg. Position
#3.0
Queries Appeared
3

Market Share of Voice

Competitive Performance

Share of Voice 36.0%
HSBC 36%
Lloyds 28%
Barclays 24%
NatWest 12%
Mention Rate 30.0%
HSBC 30%
Lloyds 23%
Barclays 20%
NatWest 10%
Citation Rate 3.3%
HSBC 3.3%
Barclays 3.3%
Rank #1 Queries 13.3%
HSBC Leads 13.3%

Revenue Impact Analysis

£5,625
Monthly Revenue Potential
£67,500
Annual Revenue Value
£10,045
Weighted Monthly Value
15,000
Monthly AI Impressions
2,250
Monthly AI Clicks
£400
Gap Revenue Opportunity

Top Visibility Gaps

Which savings account do you recommend for a high-interest, easy-access account?
85
Competitors: Bankrate.com, NerdWallet.com, DepositAccounts.com, Credit Karma
Create content targeting this query to capture high-intent savers
How can I improve my credit score before applying for a mortgage?
70
Competitors: Experian, Equifax, TransUnion
Create educational content to establish authority in credit improvement
How do I report a lost or stolen credit card in the UK?
40
Competitors: Action Fraud
Create clear, actionable content for this urgent customer need

Query Performance Matrix

Gemini Results
Query Intent HSBC UK Lloyds Barclays NatWest

M = Mentioned   C = Cited   = Not Present

Get Full 30 Query Report

Strategic Recommendations

1 High Priority Actions

Launch G2 and Trustpilot review campaign

Reviews are a major citation source for AI assistants

+8-10% citation rate Medium effort

Pursue PR/media coverage opportunities

Zero news citations while competitors have coverage

+5% high-authority citations High effort

2 Medium Priority

Optimize content for Gemini discovery

Low visibility score (17.0) in Gemini

+15-20% visibility Medium effort

Create savings account content

Target high-interest, easy-access account queries

+5% visibility boost Medium effort

3 Quick Wins

Add FAQPage and HowTo schema

Improve AI citation likelihood with structured data

+10% citation likelihood Low effort

Optimize lost card reporting

Create content for urgent customer needs

Immediate impact Low effort

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