Back to Case Studies

HSBC UK

Banking & Finance United Kingdom B2C & B2B Analysis Date: January 14, 2026 ID: aeo_de5eda349ace
Analysis Focus: Google Gemini AI Assistant • This report shows significant opportunities for AI visibility improvement across 12 content gaps. Request Full Multi-Platform Analysis →
Google Gemini Analysis

Market Dominance with Visibility Gaps

HSBC UK shows 100% Share of Voice but with only 16.7% visibility rate across 30 queries. 12 content gaps identified where competitors appear, representing $600/month revenue opportunity. Strong market position with significant improvement potential through targeted AEO optimization.

100%
Share of Voice
Market Leader
16.7%
Visibility Rate
Needs Work
5
Queries Visible
5/30 queries
12
Content Gaps
High Priority
0
Citations
Critical Gap
5.2
Avg Position
When Visible
$3,130
Monthly Visibility Value
Equivalent Ad Spend
$4,695
Weighted Value
With Position Bonus
+$600
Gap Revenue Opportunity
Monthly Potential
8,350
AI Impressions/Month
Estimated Volume

Market Position Analysis

Dominant Position

Insight: While HSBC has 100% SoV, competitors aren't actively competing in the same space. The real opportunity lies in increasing visibility from 16.7% to industry benchmarks.

Content Gap Analysis

12 Gaps Identified

Critical Gaps

3

Competitors: Chase, Santander, Nationwide

High Priority

5

Revenue opportunity: $300+/month

Medium Priority

4

Visibility improvement needed

Gap Coverage 40% Critical/High Priority

Intent Visibility

How HSBC performs across different types of user queries
22%
Informational
13%
Comparison
17%
Recommendation
13%
Transactional

Opportunity: Informational queries show highest visibility - focus on comparison and recommendation queries.

AI Platform Performance

Google Gemini Analysis
8.0
Visibility Score
5 mentions
0.0
ChatGPT
Not analyzed
0.0
Claude
Not analyzed

Multi-Platform Opportunity: Extending to ChatGPT, Claude, and Copilot could increase visibility by 300-400%.

Competitor Presence Heat Map

Where competitors appear in HSBC's gaps
HSBC
Santander
Nationwide
Barclays
NatWest
Halifax
Lloyds
Credit Score
Money Transfers
Current Accounts

HSBC = Strong Position   Competitor = High Presence   Gap = Opportunity Area

Key Insight: Competitors dominate comparison and recommendation queries

Priority Recommendations

High Impact
1

Launch Review Campaign on G2 & Trustpilot

Zero citations currently - reviews are critical for AI assistant credibility

Expected Impact: +8-10% citation rate
2

Create Content for "Current Account Rewards" Gap

Competitors Chase & Santander appear in this high-value query

Revenue Potential: +£800/month
3

Pursue PR & Media Coverage

Zero news citations - target high-authority financial publications

Expected: +5% high-authority citations

Growth Potential

With AEO Implementation
83%
Visibility Target
$8,150
Monthly Value Goal
2-4
Citation Sources Goal

Performance Timeline & Projections

Current state vs. 90-day projection
Current State
Visibility Rate: 16.7% • 5/30 queries • Avg Position: 5.2 • 0 citations
30 Days
Target: 30% visibility • Implement structured data • Launch review campaign • Close 3 critical gaps
60 Days
Target: 50% visibility • PR coverage achieved • 2-3 citation sources • Improved AI rankings
90 Days
Target: 83% visibility • Industry benchmark • $8,150 monthly value • Multi-platform presence

UltraScout AI Value Proposition

Powered by Advanced Analytics

AI-Powered Insights

Machine learning analysis of 30+ AI assistant responses

Competitor Intelligence

Real-time tracking of 15+ competitors across platforms

Automated Optimization

Continuous AEO adjustments based on performance data

Transform Your AI Visibility

HSBC UK has market leadership potential with 100% Share of Voice. The opportunity is to convert this into actual visibility across all 30 queries and generate $8,150+ in monthly value.

Get Full Strategy Report Book Live Demo View AEO Packages