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Costa Coffee

Food & Beverage United Kingdom B2C December 27, 2025 aeo_433f71a8768b
This analysis covers Google Gemini only. Want comprehensive analysis across ChatGPT, Claude, Copilot, Perplexity, and voice assistants (Siri, Alexa, Google Assistant)? Request Full Multi-Platform Analysis →

Market Leader: Costa Coffee (62.5% SoV)

Significant market leadership with strong visibility across all query types. Opportunity to further dominate through strategic content optimization.

Google Gemini Analysis

Market Leader with Strong AI Presence

Costa Coffee dominates with 62.5% Share of Voice (rank #1) with visibility in 83.3% of queries (25 of 30). Only 1 high-value content gap identified where local competitors Fitzbillies, The Garden Kitchen, and Hot Numbers Coffee appear. $15,620/month visibility value with potential to increase through strategic AEO optimization.

62.5%
Share of Voice
#1
Market Position
83.3%
Visibility Rate
73.3%
#1 When Visible
1
Citations
1
Gaps Found
$15,620
Equivalent Ad Spend / Month
$30,900
Weighted Value (Position Bonus)
$187,440
Annual Visibility Value
41,650
Est. AI Impressions / Month

Share of Voice Distribution

Costa Coffee leads at 62.5%

Competitor Rankings

Rank Company Share of Voice Mentions
1 Costa Coffee 🏆 ← You
62.5%
25
2 Starbucks
25.0%
10
3 Pret A Manger
12.5%
5
Key insight: Costa Coffee appears in 25 of 30 queries and ranks #1 in 22 of those appearances. Strong market leadership position.

Content Gap Opportunities

1 gap = minimal missed visibility
70

"Recommend a family-friendly cafe in Cambridge."

Competitors: Fitzbillies, The Garden Kitchen, Hot Numbers Coffee appear

Excellent Performance

Costa Coffee shows strong visibility across nearly all query types. The single gap represents only 3.3% of analyzed queries.

Priority Recommendations

1

Launch G2 and Trustpilot Review Campaign

Reviews are a major citation source for AI assistants - currently only 1 citation

+8-10% citation rate
2

Pursue PR/Media Coverage Opportunities

Zero news citations while competitors have coverage - aim for high-authority citations

+5% high-authority citations
3

Create Family-Friendly Cafe Content

Target the gap in "family-friendly cafe in Cambridge" recommendations

+5% visibility for this query type
4

Add FAQPage and HowTo Schema

Structured data increases AI citation likelihood

+10% AI citation likelihood

Visibility by Query Type

Informational Queries (8) 100%
Transactional Queries (8) 100%
Comparison Queries (8) 100%
Recommendation Queries (6) 50%
Note: Recommendation queries show lower visibility - opportunity area for growth

Growth Potential: Maximizing Leadership

Projected visibility value with AEO improvements

Query Performance Matrix

30 queries analyzed • 25 visible • 1 gap highlighted
Query Intent Costa Starbucks Pret
What coffee chains are popular in the UK? Info M M M
Where can I find the best coffee near me in London? Rec M M M
What is the average price of a latte at Costa Coffee? Trans M - -
Compare Costa Coffee and Starbucks coffee quality Compare M M -
What kind of sandwiches does Costa Coffee sell? Info M - -
How much does it cost to order a coffee and sandwich? Trans C - -
Which is better, Costa Coffee or Pret for a quick bite? Compare M - M
What is the Costa Coffee club rewards program? Info M - -
Recommend a family-friendly cafe in Cambridge Rec - - -

M = Mentioned   C = Cited   - = Not Present   Gap Row = Competitors appearing, client absent

Showing 9 of 30 queries

Get Full 30 Questions Report

Visibility by Query Intent

Informational

100%

Perfect visibility

Transactional

100%

Perfect visibility

Comparison

100%

Perfect visibility

Recommendation

50%

Opportunity area

Ready to Strengthen Your Market Leadership?

Costa Coffee dominates AI visibility with 62.5% Share of Voice. The opportunity is to further optimize recommendation queries and increase citation sources to solidify your leadership position.

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