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Revolut vs Competitors

360° AI Visibility Analysis

Revolut
VS
Starling
VS
Monzo
VS
Monese
Google Gemini Financial Technology (FinTech) 51 Queries Analyzed January 2026
🏆

Revolut Leads in AI Visibility

With 28.6% Share of Voice vs Monzo's 24.1%, Revolut dominates AI visibility in this analysis with a 4.5 percentage point lead.

Revolut
28.6%
Leader
Monzo
24.1%
Starling
23.9%
Monese
3.9%
Room to Grow

Share of Voice

How often each brand is mentioned when AI assistants answer relevant queries.

Visibility Comparison

Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.

Share of Voice
28.6%
23.9%
24.1%
3.9%
20% Other
Mention Rate
51%
45%
41%
10%

Sentiment Analysis

How positively or negatively AI assistants describe each brand when responding to queries.

Positive
Revolut
Score in full report
Positive
Starling
Score in full report
Positive
Monzo
Score in full report
Neutral
Monese
Score in full report

Detailed Metrics

Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.

Company Overall Score Mention Rate Citation Rate Primary Rec. Rate
Revolut
Low
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Starling
Low
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Monzo
Low
Upgrade Upgrade Upgrade
Monese
Low
Upgrade Upgrade Upgrade

Visibility Gaps Identified

3 gaps found
3
Visibility Gaps Detected

These are queries where competitors appear but you don't — each represents potential customers you're losing to competition.

2 transactional1 recommendation

Starling and Monzo dominate these queries

Unlock full report to see exact gap queries and conquest opportunities

Visibility by Query Intent

Informational (9 queries)
44%
Opportunity area
Transactional (18 queries)
50%
Moderate visibility
Comparison (15 queries)
47%
Opportunity area
Recommendation (9 queries)
67%
Moderate visibility

Visibility by Query Type

Generic Industry Queries (5)
60%
Brand-Specific Queries (40)
50%
Comparison Queries (6)
50%

Query Performance Matrix

C Cited M Mentioned - Not Present Gap Opportunity

Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.

Query Intent PlatformRevolutStarlingMonzoMonese
Which mobile banking app is better for expense tracking and splitting bills with multiple international clients: Revolut, Starling, or Monzo? Comparison GeminiCMM-
⚠️ I'm going to Spain next month. Which UK banks don't charge fees for using my debit card abroad? Transactional Gemini-CM-
If I'm traveling to France for business, what's the easiest way to avoid foreign transaction fees when using my debit card? Informational Gemini----
Where can I quickly exchange US dollars to Euros near Heathrow airport with the best rates? Transactional Gemini----
Which is better for managing multiple currencies for my small business, a traditional bank account or a multi-currency account from a fintech company? Comparison Gemini----

Topic Analysis

7 topics analyzed

Visibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.

STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.

Pricing & Fees

✓ STRONG
15 queries
Revolut 47%
Starling 40%
Monzo 20%
Monese 0%

Account Opening

✓ STRONG
7 queries
Revolut 43%
Starling 29%
Monzo 29%
Monese 0%

General Info

✓ STRONG
2 queries
Revolut 100%
Starling 50%
Monzo 50%
Monese 0%

Comparisons

⚠ GAP
18 queries
Revolut 44%
Starling 50%
Monzo 50%
Monese 22%

Mobile & Digital

⚠ GAP
3 queries
Revolut 67%
Starling 67%
Monzo 100%
Monese 0%

Product Features

3 queries
Revolut 100%
Starling 100%
Monzo 67%
Monese 33%

Switching

3 queries
Revolut 33%
Starling 0%
Monzo 33%
Monese 0%
+5 more topics in full report
3
Topics where you lead
2
Topics with gaps to close
2
Topics neutral/emerging

Priority Gap Topics

Focus your content on: Mobile & Digital Comparisons. Competitors are winning these conversations. Upgrade to reveal

Business Impact Analysis

Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.

UK account switchers/year
2.1M
AI-Influenced Decisions
18% AI-influenced decisions
AI Search Growth (YoY)
35% YoY

AI assistants are becoming the first touchpoint for financial research

Untapped Customer Opportunity
9,009
potential customers/month via AI
With only 29% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
4.5% ahead Monzo
Your visibility: 28.6% Top competitor: 24.1%

Customer Journey Coverage

Discovery & Research
44%
Needs Work
Comparison Shopping
47%
Needs Work
Final Selection
67%
Good
Ready to Switch
50%
Good
Recommendation: Focus on creating content for the "Discovery & Research" stage

Technical AEO Score

How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.

25
/100
🔴 Critical

Actively blocked

AI crawlers can't access or parse your content effectively

Visibility Impact
Up to 60%
Urgency
Immediate action required

Score Breakdown by Category

Upgrade to Unlock
Schema.org Markup
0/25
Performance & Accessibility
10/15
AI Meta Tags
0/20
AI Crawler Access
15/20
Content Structure
0/20

Detailed Audit Results

Upgrade to Unlock

Schema.org Markup

Organization Schema
Missing - AI can't confidently identify your brand
5 pts
FAQ Schema
Missing - reduces chance of verbatim quotes in AI responses
5 pts
Content Schema
Missing - AI struggles to categorize your content
5 pts
Breadcrumb Schema
Missing - AI can't understand your site hierarchy
5 pts
Speakable Schema
Missing - voice assistants can't identify quotable content
5 pts

Performance & Accessibility

Page Load Speed
Loaded in 0.17s - fast
5 pts
Mobile Responsive
No responsive signals - may affect mobile AI access
5 pts
SSL/HTTPS
Secure (HTTPS)
5 pts

AI Meta Tags

AI Content Summary
Missing - AI creates its own interpretation of your content
5 pts
Platform-Specific Tags
Missing - no platform-specific optimization signals
5 pts
Robots AI Directives
Missing or restrictive - may limit AI access
5 pts
Open Graph Tags
Missing - AI has limited preview data
5 pts

AI Crawler Access

GPTBot Access
Allowed
5 pts
ClaudeBot Access
Allowed
5 pts
PerplexityBot Access
Allowed
5 pts
llms.txt File
Missing - no AI-specific guidance file (emerging standard)
5 pts

Content Structure

Semantic Headings
Found H1: ✗, H2: ✗, H3: ✗
5 pts
FAQ Content
No FAQ content detected - add Q&A sections for better AI extraction
5 pts
Structured Lists/Tables
Lists: ✗, Tables: ✗
5 pts
Internal Linking
Found 0 internal links - add more internal links
5 pts

What does Technical AEO Score mean?

Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.

Strategic Recommendations

Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.

2

Additional Strategic Recommendation

Detailed action plan for improving AI visibility...

High impact

+8 more recommendations

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You're viewing the free preview. The full report includes:

Exact visibility percentages
CAC reduction analysis
All platform breakdowns
Call deflection savings
Full gap query details
Product category visibility
All strategic recommendations
Technical AEO audit details
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