Monzo Leads in AI Visibility
With 29.4% Share of Voice vs Starling Bank's 15.2%, Monzo dominates AI visibility in this analysis with a 14.2 percentage point lead.
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Monzo vs Competitors
360° AI Visibility Analysis
M
Monzo
VS
S
Starling Bank
VS
R
Revolut
VS
L
Lloyds Bank
VS
H
HSBC UK
VS
N
NatWest Group plc
VS
M
Monzo Bank Ltd
Monzo
29.4%
Leader
Starling Bank
15.2%
Room to Grow
Share of Voice
Visibility Comparison
Sentiment Analysis
5.7
Starling Bank
Neutral
5.4
Monzo
Neutral
Detailed Metrics
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Monzo |
29.4%
|
48.5% | 0.0% | 33.3% |
| Starling Bank |
15.2%
|
28.8% | 0.0% | 12.1% |
Visibility by Query Intent
Informational
(15 queries)
27%
Low visibility
Transactional
(15 queries)
27%
Low visibility
Comparison
(21 queries)
86%
Strong visibility
Recommendation
(15 queries)
40%
Opportunity area
Visibility by Query Type
Generic Industry Queries (4)
Brand-Specific Queries (56)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
| Query | Intent | Platform | Monzo | Starling Bank | Revolut | Lloyds Bank |
|---|---|---|---|---|---|---|
| hey so I need a banking and financial services - w... | Informational | Gemini | - | - | - | - |
| so what's the deal with Monzo? worth looking into? | Informational | Gemini | C | - | - | - |
| my mate keeps going on about Monzo - are they actu... | Informational | Gemini | C | - | - | - |
| alright I'm ready to open a banking and financial ... | Transactional | Gemini | - | - | - | - |
| how do I actually sign up for Monzo? | Transactional | Gemini | C | - | - | - |
| what do I need to get started with Monzo? | Transactional | Gemini | C | - | - | - |
| how do the main banking and financial servicess ac... | Comparison | Gemini | - | - | - | - |
| is Monzo actually better than the other options ou... | Comparison | Gemini | C | M | M | - |
| what banking and financial services would you actu... | Recommendation | Gemini | - | - | - | - |
| would you actually recommend Monzo yourself? | Recommendation | Gemini | C | - | - | - |
Topic Analysis
6 topics analyzedSee which topics you dominate and where competitors are winning. Focus content creation on gap topics.
Comparisons
✓ STRONG
Monzo
48%
Starling Bank
33%
Revolut
38%
Lloyds Bank
19%
Reviews & Reputation
✓ STRONG
Monzo
36%
Starling Bank
21%
Revolut
14%
Lloyds Bank
14%
General Info
✓ STRONG
Monzo
100%
Starling Bank
86%
Revolut
100%
Lloyds Bank
57%
Customer Service
✓ STRONG
Monzo
100%
Starling Bank
17%
Revolut
17%
Lloyds Bank
17%
Account Opening
—
Monzo
27%
Starling Bank
13%
Revolut
13%
Lloyds Bank
13%
Product Features
—
Monzo
0%
Starling Bank
0%
Revolut
0%
Lloyds Bank
0%
4
Topics where you lead
0
Topics with gaps to close
2
Topics neutral/emerging
Business Impact Analysis
UK Account Switchers (Annual)
2.1M
AI-Influenced Decisions
18%
AI Search Growth (YoY)
+35%
AI assistants are becoming the first touchpoint for financial research
Customer Acquisition Impact
9,261
potential new customers/month
Based on 29.4% AI visibility
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
14.2% ahead Starling Bank
Your visibility:
29.4%
Top competitor:
15.2%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Excellent
Final Selection
Needs Work
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Technical AEO Score
65
/100
🟡 Foundation
Baseline ready
No barriers - competing on content merit
Visibility Impact
Up to 20%
Urgency
Optimize when convenient
Score Breakdown by Category
Schema.org Markup
5/25
AI Meta Tags
10/20
AI Crawler Access
15/20
Content Structure
20/20
Performance & Accessibility
15/15
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
high
Increase AI visibility for Monzo
Monzo has low overall visibility (29.4%). Focus on creating authoritative content that AI systems can reference.
Could increase visibility by 30-50%