British Airways Leads in AI Visibility
With 20.9% Share of Voice vs Ryanair's 15.2%, British Airways dominates AI visibility in this analysis with a 5.7 percentage point lead.
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British Airways vs Competitors
360° AI Visibility Analysis
B
British Airways
VS
E
easyJet
VS
V
Virgin Atlantic
VS
D
Deutsche Lufthansa AG
VS
A
Air France
VS
R
Ryanair
VS
W
Wizz Air
VS
D
Delta Air Lines
British Airways
20.9%
Leader
Ryanair
15.2%
Air France
13.6%
easyJet
12.2%
Wizz Air
6.2%
Virgin Atlantic
5.4%
Delta Air Lines
3.2%
Deutsche Lufthansa AG
0.0%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Neutral
British Airways
Score in full report
Neutral
Wizz Air
Score in full report
Neutral
easyJet
Score in full report
Neutral
Virgin Atlantic
Score in full report
Neutral
Air France
Score in full report
Neutral
Delta Air Lines
Score in full report
Neutral
Deutsche Lufthansa AG
Score in full report
Neutral
Ryanair
Score in full report
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| British Airways |
Low
|
Upgrade | Upgrade | Upgrade |
| easyJet |
Low
|
Upgrade | Upgrade | Upgrade |
| Virgin Atlantic |
Low
|
Upgrade | Upgrade | Upgrade |
| Deutsche Lufthansa AG |
Low
|
Upgrade | Upgrade | Upgrade |
| Air France |
Low
|
Upgrade | Upgrade | Upgrade |
| Ryanair |
Low
|
Upgrade | Upgrade | Upgrade |
| Wizz Air |
Low
|
Upgrade | Upgrade | Upgrade |
| Delta Air Lines |
Low
|
Upgrade | Upgrade | Upgrade |
Visibility Gaps Identified
20 gaps found20
Visibility Gaps Detected
These are queries where competitors appear but you don't — each represents potential customers you're losing to competition.
11 transactional5 recommendation2 comparison2 informational
Ryanair and easyJet dominate these queries
Unlock full report to see exact gap queries and conquest opportunities
Visibility by Query Intent
Informational
(17 queries)
47%
Opportunity area
Transactional
(34 queries)
18%
Low visibility
Comparison
(23 queries)
61%
Moderate visibility
Recommendation
(17 queries)
35%
Opportunity area
Visibility by Query Type
Generic Industry Queries (5)
Brand-Specific Queries (80)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | British Airways | easyJet | Virgin Atlantic | Deutsche Lufthansa AG |
|---|---|---|---|---|---|---|
| I'm flying from Heathrow to New York. Which airlines offer the best options for pre-ordering in-flight meals, and how do they compare in terms of price and selection? | Comparison | Gemini | C | - | M | - |
| Which airlines offer the most comfortable long-haul flights in economy class, considering seat pitch and in-flight entertainment, for flights from London to Singapore? | Comparison | Gemini | C | - | - | - |
| ⚠️ I'm traveling with my family and want to make sure we can sit together on our flight from Manchester to Tenerife. Where can I find the cheapest way to reserve seats in advance, and are there any hidden fees I should be aware of? | Transactional | Gemini | - | M | - | - |
| What are the rules around bringing my own food onto a flight in the UK, especially if I have dietary restrictions? | Informational | Gemini | - | - | - | - |
| My flight was delayed, and I missed my connecting flight. What compensation am I entitled to in the UK, and how do I claim it from the airline, especially regarding the extra food and lodging costs I incurred? | Transactional | Gemini | - | - | - | - |
Topic Analysis
7 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
Comparisons
✓ STRONG
British Airways
38%
easyJet
20%
Virgin Atlantic
12%
Deutsche Luftha
0%
Switching
✓ STRONG
British Airways
62%
easyJet
38%
Virgin Atlantic
0%
Deutsche Luftha
0%
Pricing & Fees
⚠ GAP
British Airways
27%
easyJet
33%
Virgin Atlantic
13%
Deutsche Luftha
0%
Security & Trust
⚠ GAP
British Airways
0%
easyJet
0%
Virgin Atlantic
0%
Deutsche Luftha
0%
General Info
💡 OPPORTUNITY
British Airways
25%
easyJet
25%
Virgin Atlantic
0%
Deutsche Luftha
0%
Mobile & Digital
💡 OPPORTUNITY
British Airways
0%
easyJet
0%
Virgin Atlantic
0%
Deutsche Luftha
0%
Product Features
—
British Airways
46%
easyJet
18%
Virgin Atlantic
18%
Deutsche Luftha
0%
+5 more topics in full report
2
Topics where you lead
2
Topics with gaps to close
3
Topics neutral/emerging
Priority Gap Topics
Focus your content on: Security & Trust Pricing & Fees. Competitors are winning these conversations. Upgrade to reveal
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
potential customers searching
1.0M
AI-Influenced Decisions
20% AI-influenced decisions
AI Search Growth (YoY)
35% YoY
AI assistants are transforming how customers research and make decisions
Untapped Customer Opportunity
3,483
potential customers/month via AI
With only 21% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
5.7% ahead Ryanair
Your visibility:
20.9%
Top competitor:
15.2%
Customer Journey Coverage
Discovery & Research
Needs Work
Comparison Shopping
Good
Final Selection
Needs Work
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Ready to Switch" stage
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
45
/100
🟠 At Risk
Friction exists
AI can access but struggles to understand/attribute your content
Visibility Impact
Up to 40%
Urgency
Address within 2 weeks
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Close visibility gap: 'I need a flight from Warsaw to Rome next month. What airline'
Competitors Air France, Ryanair appear for this query but British Airways doesn't. This is a missed opportunity where British Airways should be visible.
Capture missed traffic and visibility