RAC Leads in AI Visibility
With 27.3% Share of Voice vs Direct Line's 10.4%, RAC dominates AI visibility in this analysis with a 16.9 percentage point lead.
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Admiral Group plc vs Competitors
360° AI Visibility Analysis
A
Admiral Group plc
VS
A
Aviva
VS
A
AXA UK
VS
D
Direct Line
VS
L
LV= (Liverpool Victoria)
VS
R
RAC
VS
L
Legal & General
VS
P
Prudential plc
VS
A
Allianz Insurance plc
RAC
27.3%
Leader
Direct Line
10.4%
Aviva
7.8%
Admiral Group plc
3.2%
LV= (Liverpool Victoria)
3.2%
Legal & General
2.9%
AXA UK
0.4%
Prudential plc
0.0%
Allianz Insurance plc
0.0%
Room to Grow
Share of Voice
Visibility Comparison
Sentiment Analysis
5.2
Aviva
Neutral
5.2
Direct Line
Neutral
5.2
LV= (Liverpool Victoria)
Neutral
5.0
Admiral Group plc
Neutral
5.0
AXA UK
Neutral
5.0
RAC
Neutral
5.0
Legal & General
Neutral
5.0
Prudential plc
Neutral
5.0
Allianz Insurance plc
Neutral
Detailed Metrics
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Admiral Group plc |
3.2%
|
5.0% | 0.0% | 4.0% |
| Aviva |
7.8%
|
15.8% | 0.0% | 5.0% |
| AXA UK |
0.4%
|
1.0% | 0.0% | 0.0% |
| Direct Line |
10.4%
|
17.8% | 0.0% | 10.9% |
| LV= (Liverpool Victoria) |
3.2%
|
7.9% | 0.0% | 0.0% |
| RAC |
27.3%
|
41.6% | 0.0% | 35.6% |
| Legal & General |
2.9%
|
5.0% | 0.0% | 3.0% |
| Prudential plc |
0.0%
|
0.0% | 0.0% | 0.0% |
| Allianz Insurance plc |
0.0%
|
0.0% | 0.0% | 0.0% |
Visibility Gaps Identified
6 gaps foundThese are queries where competitors appear but you don't — each represents a customer you might be losing.
-
"I'm comparing car insurance quotes online. Besides price, what are the most impo..."
comparisonRAC appear here
-
"What kind of home insurance do I need if I rent out my spare room through Airbnb..."
informationalDirect Line appear here
-
"What's the cheapest way to insure two cars in my household in the UK, and are mu..."
comparisonAviva, Direct Line, RAC appear here
-
"My dog has suddenly developed a chronic illness. What kind of pet insurance cove..."
recommendationDirect Line, LV= (Liverpool Victoria) appear here
-
"I'm a self-employed courier. How much does van insurance typically cost in my ar..."
transactionalAviva, Direct Line, LV= (Liverpool Victoria) appear here
-
"What's the best travel insurance for a family of four going to Spain, covering p..."
recommendationRAC appear here
Visibility by Query Intent
Informational
(19 queries)
0%
Low visibility
Transactional
(38 queries)
0%
Low visibility
Comparison
(25 queries)
20%
Low visibility
Recommendation
(19 queries)
0%
Low visibility
Visibility by Query Type
Generic Industry Queries (5)
Brand-Specific Queries (90)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
| Query | Intent | Platform | Admiral Group plc | Aviva | AXA UK | Direct Line |
|---|---|---|---|---|---|---|
| ⚠️ What kind of home insurance do I need if I rent ou... | Informational | Gemini | - | - | - | C |
| ⚠️ I'm comparing car insurance quotes online. Besides... | Comparison | Gemini | - | - | - | - |
| ⚠️ What's the cheapest way to insure two cars in my h... | Comparison | Gemini | - | M | - | C |
| ⚠️ My dog has suddenly developed a chronic illness. W... | Recommendation | Gemini | - | - | - | C |
| My car was damaged in a hailstorm. Will my motor i... | Informational | Gemini | - | - | - | - |
| What are the potential pitfalls of using a 'no-cla... | Informational | Gemini | - | - | - | - |
| What's the cheapest way to get comprehensive home ... | Transactional | Gemini | - | - | - | - |
| I'm traveling to Europe next month. How much does ... | Transactional | Gemini | - | - | - | - |
| What are the pros and cons of getting a personal l... | Comparison | Gemini | - | - | - | - |
| I need a personal loan to consolidate some high-in... | Recommendation | Gemini | - | - | - | - |
Topic Analysis
9 topics analyzedSee which topics you dominate and where competitors are winning. Focus content creation on gap topics.
Customer Service
✓ STRONG
Admiral Group p
71%
Aviva
14%
AXA UK
14%
Direct Line
14%
Pricing & Fees
⚠ GAP
Admiral Group p
0%
Aviva
20%
AXA UK
0%
Direct Line
24%
Product Features
⚠ GAP
Admiral Group p
0%
Aviva
50%
AXA UK
0%
Direct Line
50%
Security & Trust
⚠ GAP
Admiral Group p
0%
Aviva
20%
AXA UK
0%
Direct Line
20%
Account Opening
⚠ GAP
Admiral Group p
0%
Aviva
0%
AXA UK
0%
Direct Line
0%
Mobile & Digital
⚠ GAP
Admiral Group p
0%
Aviva
0%
AXA UK
0%
Direct Line
0%
Switching
⚠ GAP
Admiral Group p
0%
Aviva
0%
AXA UK
0%
Direct Line
0%
Comparisons
—
Admiral Group p
0%
Aviva
11%
AXA UK
0%
Direct Line
11%
1
Topics where you lead
6
Topics with gaps to close
2
Topics neutral/emerging
Priority Gap Topics
Focus your content on: Switching, Product Features, Pricing & Fees. Competitors are winning these conversations.
Business Impact Analysis
UK Account Switchers (Annual)
2.1M
AI-Influenced Decisions
18%
AI Search Growth (YoY)
+35%
AI assistants are becoming the first touchpoint for financial research
Customer Acquisition Impact
4,986
potential new customers/month
Based on 3.2% AI visibility
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Trailing
24.1% behind RAC
Your visibility:
3.2%
Top competitor:
27.3%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Critical Gap
Final Selection
Critical Gap
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Technical AEO Score
55
/100
🟡 Foundation
Baseline ready
No barriers - competing on content merit
Visibility Impact
Up to 20%
Urgency
Optimize when convenient
Score Breakdown by Category
Schema.org Markup
5/25
AI Meta Tags
0/20
AI Crawler Access
15/20
Content Structure
20/20
Performance & Accessibility
15/15
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
high
Increase AI visibility for Admiral Group plc
Admiral Group plc has low overall visibility (3.2%). Focus on creating authoritative content that AI systems can reference.
Could increase visibility by 30-50%