UltraScout AI Products
Free AI SEO Tool CiteTrust™ Score how ready your website is to be cited by ChatGPT, Gemini, Claude and Perplexity. Instant, no signup. AI Visibility Platform · from £49/mo UltraScout GEO Platform Track your AI Share of Voice across 6 AI assistants, find the gaps, and generate content that gets cited. Website AI CheckerAI Readiness Research 2026Platform FeaturesPlatform IntelligenceEnterprisePlatform ShowcaseAI AnalyticsAI Acquisition IntelligenceServices
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Pricing ContactUltraScout is an AI visibility platform that tracks and improves how AI assistants — ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok — describe and recommend your brand. Start free with our AI website checker, scale with the full GEO platform, or have our team run it for you.
Do it all by just asking — tell the UltraScout AI Assistant what to analyse, generate, or explain, in plain English.
UltraScout AI is an AI visibility software provider. We build CiteTrust, a free AI website checker that audits how ready a site is to be cited by AI engines, and the UltraScout GEO Platform, a subscription platform that tracks and improves how brands appear across ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok. AI Visibility Services (GEO/AEO consultancy) are available for hands-on implementation.
Track your AI Search Visibility. Analyse citation authority: who owns the links when AI mentions you. Generate GEO/AEO-optimised content that gets cited as answers. Close competitive gaps before your competitors do.
Want it done for you? Our AI Visibility Services team implements and manages your GEO/AEO strategy on the platform — full AI search strategy, content, and citation optimisation while you focus on growth.
Focus on the AI visibility that matches your business goals. Stop chasing mentions. Find your gaps. Generate content that closes them. Watch your citations grow.
| Bank | Share of voice bar | SoV | vs Apr |
|---|---|---|---|
| Monzo | 15.5% | −2.2pp | |
| Revolut | 11.7% | +0.5pp | |
| Barclays | 9.8% | −0.5pp | |
| NatWest | 8.1% | −1.6pp | |
| Lloyds Bank | 4.4% | −0.5pp | |
| Starling Bank | 3.8% | −0.2pp |
AI SEO is the practice of optimizing your brand for AI-driven discovery. It encompasses three key areas: Generative Engine Optimization (GEO) for chat AI, Answer Engine Optimization (AEO) for direct answers, and Voice Search for smart assistants.
AI SEO = GEO + AEO + Voice
When we say "AI SEO," we mean the complete discipline of making your brand visible across all AI surfaces:
Generative Engine Optimization for chat AI like ChatGPT, Gemini, Claude, Perplexity and Grok
Optimizes your brand for conversational AI platforms. When users ask ChatGPT, Gemini, or Claude for recommendations, GEO ensures your business appears in their generated responses.
Answer Engine Optimization for direct answers, featured snippets, and position zero
Optimizes your content to appear as direct answers in search results and AI platforms. When users ask specific questions, AEO makes your brand the answer they receive.
Voice Search Optimization for smart assistants like Siri, Alexa, and Google Assistant
Optimizes your brand for smart assistants. When users ask Siri, Alexa, or Google Assistant for recommendations verbally, your business becomes the trusted answer they hear.
Your customers discover brands through multiple AI surfaces—chat conversations, direct answers, and voice queries. Complete AI SEO combines all three disciplines.
AI SEO is the umbrella term. GEO (Generative Engine Optimization) focuses on chat AI. AEO (Answer Engine Optimization) focuses on direct answers. Voice Search focuses on smart assistants. We optimize across all three.
Monzo, Revolut, Starling, Barclays, Lloyds and NatWest benchmarked across ChatGPT, Gemini and Claude in August 2026. Claude mentions Monzo in 10.6% of answers, up from 1.5% in April. Revolut closing fast.
See how leading brands perform in AI assistant responses. These dashboards are generated by our platform.
Our 5-step method delivers measurable results in weeks, not months. Most tools — like Profound, Otterly, or Visiblie — only show you where you appear. UltraScout goes further. We close the full loop: find the gaps, generate the content, and get it published and cited.
We run your brand through our 5-layer system across all six AI platforms — ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and Grok. We measure four things: your citation rate, Share of Voice, competitor co-mentions, and intent coverage. The audit identifies every Zero Coverage gap: queries where competitors are cited but your brand is completely absent. Most brands discover 40–60% of high-intent queries have zero brand presence in AI responses.
See sample audit reportsUltraScout AI automatically generates GEO/AEO-optimised content engineered to close each identified gap — articles, FAQs, structured data, and entity-rich pages designed for AI extraction. SEO tools like Frase, MarketMuse, or Surfer SEO optimise for Google rankings. Our content is built for one thing: getting cited by AI models. We use Information Gain signals, extractable answer formats, and tuning for each AI engine.
How content generation worksEach AI platform weighs different authority signals. ChatGPT favours training-data entity strength and web-browsing recency. Perplexity prioritises source citations and structured answers. Gemini draws heavily from Google's Knowledge Graph. So we tune for each one — schema markup, entity structuring, citation formatting, and semantic links — to match how that model picks its sources.
Explore the 5-layer platformTrack AI Share of Voice, citation rate, and competitive positioning over time using our time-series intelligence layer. Measure which content drives citation improvements, attribute visibility gains to specific campaigns, and continuously refine your strategy with data — not guesswork. Most clients see initial citation improvements within 2–4 weeks and measurable Share of Voice gains within 8–12 weeks.
View analytics platformGenerate branded PDF reports directly from the platform — no manual export or formatting required. Reports include AI Share of Voice, Zero Coverage gap analysis, competitive benchmarking, citation authority breakdown, and content performance. Agency plans include co-branded reports: your agency and UltraScout AI appear together, letting you present AI visibility intelligence to clients as a proprietary service.
See report examplesReal views from the UltraScout GEO Platform — shown here with our UK Energy benchmark (August 2026): British Gas against Octopus Energy, OVO and EDF across ChatGPT and Gemini.
Two products to start, expert AI Visibility Services when you want it done for you.
Free instant audit of how ready your website is to be cited by AI engines.
Learn More From £49/moTrack, benchmark, and close AI visibility gaps across ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok.
Learn MoreWant it done for you? Our AI Visibility Services team implements and manages your GEO/AEO strategy on the platform.
Our flagship service. Optimize for ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok.
Strategic consulting to position your brand as the authoritative source AI cites.
Get recommended by Siri, Alexa, and Google Assistant.
Track your Share of Voice and visibility across all AI platforms.
AI visibility for small businesses, scoped on a free discovery call.
Launch new products with AI visibility from day one.
Built for B2B SaaS, agencies, and scaling brands. Most platforms show you prompts and stop there. UltraScout closes the full GEO loop: analytics, gap detection, competitor intelligence, and AI-optimised content. No hidden fees.
Your GEO starting point. Track your brand in ChatGPT with advanced analytics dashboards, AI Conversion Funnel visibility, and citation rate tracking — see exactly where you stand before competitors do.
Get StartedFull GEO workflow across 3 AI platforms. Detect visibility gaps, benchmark competitors, and auto-generate GEO/AEO-optimised content to close them — from insight to published, in one place. Ideal for B2B SaaS teams.
Get StartedAdvanced GEO intelligence across 5 AI platforms. Track 10 competitors, spot every zero-coverage gap, receive AI-generated GEO brand recommendations, and publish 25 citation-ready pieces per month. The B2B SaaS growth engine.
Get StartedRun GEO at scale. Manage 5 brands across all 6 AI platforms with a multi-client intelligence dashboard, co-branded PDF reports, and content generation built for agencies delivering GEO as a service.
Get StartedFrom £49/month · No credit card required · See all 8 plans including Enterprise →
New research, playbooks, and frameworks — published this month.
223 websites audited across 26 industries. Only 9% are AI-Ready. The 5 biggest failures, industry scorecard, and 3 quick wins from the CiteTrust dataset.
Read Report Case Study · NEW · Aug 2026First-party data: no paid promotion, no link building. Full 50-day timeline, two crash/recovery cycles, and 8 takeaways for any brand.
Read Case Study Research Report · NEW · Aug 2026British Gas leads at 35.2% SoV — but zero visibility on informational and recommendation queries. Octopus Energy 13.5%. 40 queries, 4 brands, 2 platforms.
Read ReportMonzo leads at 15.5% SoV. Claude 10.6% mention rate (up from 1.5%, directional). Revolut closing the gap. 198 queries, 3 platforms. Real data from August 2026.
Trend Report · Aug 2026Monzo lost 2.2pp. Revolut gained. The Monzo–Revolut gap compressed from 9.2pp to 5.1pp. Claude collapsed. What changed and why.
B2B Research · Jul 202669% changed vendor based on AI recommendation. 33% bought from a vendor they'd never heard of. What the pipeline shift means for your brand.
AI Comparison · Jul 2026Only 10% overlap between ChatGPT and Perplexity citations. Three separate channels — three different rules for getting cited.
ChatGPT Citation · Jul 20262.6 citations per response. 58% citation rate at position zero. The 7-step research-backed playbook to get your brand included — from robots.txt to off-site ecosystem.
Research · Jul 2026WISE, RAG, M2oERank, Infogent, Curiosity — a research-backed breakdown of how modern AI discovers, ranks, and uses your content. 35% crawling accuracy gains. 32× memory reduction.
Agentic AI · Jul 202688 agentic requests for every 100 organic search visits. AI agent traffic converts 42% better. The 5-layer blueprint to become agent-ready before your competitors do.
Technical AEO · NEWGPTBot, ClaudeBot, and Perplexity crawlers are now the primary way millions discover your content. Here's how to design for them.
AI StrategyOver 70% of searches end without a click. How to close Zero Coverage gaps and get cited by ChatGPT, Gemini, and Claude.
ComparisonSide-by-side comparison of the leading AI visibility platforms — features, pricing, data depth, and which is right for your business.
AI MetricsHow to measure how often your brand is recommended by ChatGPT, Gemini, Claude, and Perplexity compared to competitors.
AI Strategy · Updated Aug 2026Cross-platform comparison of how ChatGPT, Gemini, Perplexity, Claude, Copilot, and Grok decide which brands to recommend — with platform matrix.
AI VisibilityZero Coverage means AI never mentions your brand. Learn how to diagnose it, why it happens, and how to fix it.
▶ Video + Deck · 42 minFull video presentation by Yuliya Halavachova + downloadable slide deck. GEO, AEO, Citation Probability Model, Information Gain, and the UltraScout AI 5-layer system.
ComparisonA clear breakdown of three disciplines that are often confused — what each one does, when to use it, and why the best brands combine all three.
ChatGPT SEOStep-by-step guide to appearing in ChatGPT answers — what signals matter, how to structure content, and how to measure your ChatGPT visibility.
Google AIGoogle AI Overviews are replacing featured snippets. Learn the ranking signals, content structure, and schema markup that get your brand selected.
Complete AI brand monitoring guide — what to track, manual vs automated, tool comparison, and interpreting share of voice data.
Read Guide New · Aug 2026AI Overviews, Copilot citations, split architecture strategy, and measuring citation-based visibility without relying on click-through traffic.
Read Guide New · Aug 2026Attribution frameworks, 2026 benchmarks, reporting templates, and the metrics that actually predict AI-driven revenue.
Read GuideSeven new measurement frameworks pioneered by UltraScout AI — the metrics no other platform tracks.
Are your citations growing or declining? Velocity predicts where you'll be in 90 days.
Quantify exactly how exposed your brand is to competitor displacement in AI search.
Are you visible at buying moments or only in research queries? The IAI reveals the gap.
How AI-powered market intelligence works, which tools lead in 2026, and how to measure the ROI.
Five-layer architecture, NLP algorithms, predictive analytics, anomaly detection — and how it all connects to AEO.
In-depth reviews of 7 leading platforms — features, pricing, strengths, and which is right for your business.
ROI frameworks, financial KPIs, case studies, and a five-step approach to proving AI MI investment value.
Everything you need to know about AI search visibility, AEO, and GEO — answered clearly.
View all FAQsAnswer Engine Optimization (AEO) is the process of structuring your content so AI tools like ChatGPT, Gemini, Claude, and Perplexity can extract, cite, and recommend your business in their responses. AEO complements traditional SEO by targeting AI-generated answers rather than ranked blue links.
Generative Engine Optimization (GEO) is the practice of optimizing content for large language models (LLMs) and generative AI platforms. GEO focuses on content structure, semantic relationships, and AI-friendly formatting so your brand appears in AI-generated responses from tools like ChatGPT, Gemini, and Copilot.
SEO (Search Engine Optimization) helps web pages rank in Google's search results. AEO (Answer Engine Optimization) helps your content appear as the trusted answer inside AI assistant responses. AEO does not replace SEO — strong SEO provides the foundation for effective AEO. The most effective strategy combines both.
"SEO for ChatGPT" is the informal term for Answer Engine Optimization (AEO) — the practice of structuring your content so ChatGPT cites and recommends your brand in its responses. Unlike traditional SEO, which targets Google's ranking algorithm, AEO targets large language models (LLMs) by making content clear, authoritative, and easy for AI to extract. The formal disciplines are AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
ChatGPT does not crawl the live web for most responses — it draws from its training data and, for browsing-enabled queries, from indexed web pages. To appear in ChatGPT answers:
To get your business cited by ChatGPT and other AI assistants, you need to:
Google AI Overviews pull from pages that already rank well in Google Search, then prioritise content that directly answers the query. To appear in AI Overviews:
Most clients see initial improvements in AI citation rates within 2–4 weeks of implementing AEO strategies. Measurable, consistent results typically appear within 8–12 weeks, depending on the competitiveness of your industry and your existing content authority.
UltraScout AI tracks and optimizes for six core AI platforms: ChatGPT (OpenAI), Google Gemini, Anthropic Claude, Perplexity AI, DeepSeek, and xAI Grok. Voice assistants including Siri, Alexa, and Google Assistant are also covered.
AI tools favour sources that are clear, authoritative, and structured for extraction. Key factors include: clear definitions and direct answers, structured formats (lists, FAQs, step-by-step blocks), topical depth and consistency, external mentions across trusted web sources, and proper schema markup. Generic or promotional content is rarely cited.
Ask AI about UltraScout AI
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